Bloomberg Interviews Image Metrics CEO about Recent Entry into Consumer Market

SANTA MONICA, CA– March 17, 2011– In a recent interview with Bloomberg’s Pimm Fox, leading provider of facial animation technology Image Metrics’ (OTC: IMGX) CEO Robert Gehorsam discussed the company’s expansion into the consumer market with its acquisition of Big Stage’s premier platform for consumer avatar creation services.

Launching in third quarter 2011, the Portable You product suite will allow users to transform a photograph of themselves into a 3D avatar with a few simple clicks, reflecting a growing consumer-wide desire to express their identity in a pervasive way across a wide range of applications, including video games, e-cards, online video chats and mobile devices.

“There are several powerful trends driving the consumer Internet market these days,” says Gehorsam.“Social networks, online gaming, online video and user-generated content– all of them have two things in common: they reflect the desire of consumers to express themselves and the desire of consumers to communicate. Given the unique way our technology can be derived easily from still and motion images, we feel that we have a number of compelling features for both the consumer and developer.”

As a further step in what Gehorsam likes to calls the emerging personal animation market, Image Metrics will look towards the integration of Portable You with the company’s real-time animation technology, Live Driver. Taking the company’s award-winning performance-driven technology used for professional animators, Live Driver presents developers a way to provide consumers with real-time facial animation expressions for the ultimate customized experience.

“Imagine your in-game character mimics your facial expressions in realtime and in 3D via your webcam, for all the other players to instantly see,” remarked Gehorsam.“It adds the missing piece of the expressiveness and immersiveness.”

To view Robert Gehorsam’s recent interview with Bloomberg TV, please visit the following link: http://www.bloomberg.com/video/67562928.

With many years of experience providing leading facial animation solutions to top players within the video game and film industries such as Activision-Blizzard, Double Negative, Microsoft, Moving Picture Company, Rockstar and Digital Domain, Image Metrics’ ability to create life-like digital experiences is unmatched and will be available directly to business and consumer markets.

About Image Metrics, Inc.

Founded in 2000, Image Metrics (OTC: IMGX) has pioneered the field of 3D facial animation through its revolutionary technologies. The company provides complete solutions for the film, television, interactive entertainment and commercial markets, and through its consumer products, enables Internet users to create new immersive experiences in games and social networks.  Over the past decade, Image Metrics has established itself as the go-to leader in the TV, film, game development and Web content industries with clients such as Activision-Blizzard, Rockstar, Microsoft, 2K Sports, Electronic Arts, Ubisoft, Sega, Sony, Bethesda, Double Negative, Motion Theory and Moving Picture Company. Image Metrics is headquartered in Santa Monica, California with its R&D centre located in Manchester, UK. For more information, please visit www.Image-Metrics.com. For the latest stock information, please visit www.OTCMarkets.com.

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Media Contacts

Steve Willis | Ina Dan

Bender/ Helper Impact

(310) 694-3256 | (310) 694-3116

steve_willis@bhimpact.com | ina_dan@bhimpact.com 


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