Blue Orb Taps Double Fusion For SwitchBlade Ad Sales


Maitland, FL - March 13, 2008 - Blue Orb, Inc. today announced that it has partnered with in-game advertising firm Double Fusion to sell and serve ads for its popular PC gaming software, SwitchBlade. The ad-supported software, which allows PC gamers to play games like World of Warcraft using an Xbox 360 controller, is free to download and use.

Users can click SwitchBlade ads as they would on a website which means advertisers gain the benefits of click-throughs in a way that complements and adds value to more brand-oriented in-game placements.

"With Double Fusion as our ad sales partner, we're able to connect directly with advertisers looking to reach gamers," said Pete McAlindon, President of Blue Orb. "The partnership allows us to streamline our sales process and focus on developing the best controller gaming solutions for our users. Double Fusion has set the standard with in and around-game advertising."

"Blue Orb's SwitchBlade software presentsa unique opportunity for our advertising clients by providing direct response capabilities and an ever-expanding core-gaming audience, enriching our overall value proposition to the gaming advertiser," said Jonathan Epstein, president and CEO of Double Fusion. "Their audience is a perfect match for companies looking to reach the elusive and coveted gaming demographic."

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About Blue Orb, Inc.

Blue Orb, Inc. is a high technology company located in Maitland, Florida that specializes in the research, production, distribution, and licensing of advanced software and input systems for gaming, computing, and communications devices. The company's mission is to create and bring to market innovative products that enhance the gaming experience. For more information on Blue Orb, our products, and licensing opportunities, please visit our Web site at

About Double Fusion

Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, Chicago, New York, Jerusalem, London and Tokyo. More information on Double Fusion is available at

Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit

Double Fusion is a registered mark of Double Fusion, Inc.

All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.



For Blue Orb:

Wes Phillips


Office: (415) 955-8500

Fax: (415) 955-8501


For Double Fusion :

Sibel Sunar/Brian Rubin

fortyseven communications

(323) 658-1200 /

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