Bollywood Action Goes Global With Shah Rukh Khan’s RaOne: Genesis!

Marina Del Rey, Calif. — Oct. 20, 2011 —  UTV Ignition Games, in conjunction with UTV Indiagames, is pleased to announce the release of RaOne: Genesis , an action-packed 3-D arcade game now available for free in the Apple® App Store for iPad®, iPhone® and iPod touch®.

RaOne: Genesis is a free-to-play shooter game in which you assume the role of G.One, a mighty superhero who stands to defend the world against the wrath of a surreal creation – codename “RaOne” – and its minions.

RaOne: Genesis is based on Bollywood's most eagerly awaited movies of the year, RaOne, scheduled for release on Oct. 26. The film was conceptualized by “King  Khan” himself, Shah Rukh Khan, Bollywood’s megastar, who also stars as G.One.

In the game, the next generation superhero can solidify electricity and use it to bring down any form of enemy. Equipped with special abilities and weaponry, iOS gamers must survive relentless waves of attacks from RaOne’s minions and encounter epic boss battles while exploring futuristic terrains, each more deadly than the first. With an aim to build on the franchise, the game will be episodic in nature, introducing new levels and a story that will continue to progress.

Additionally, the game will be micro-transaction enabled, so that users can customize and enhance their gameplay experience as they go.

“With the many strategic firsts that RaOne is bringing to the country, the first ever superhero social game on the most powerful medium today takes it to a whole new level,” said Shah Rukh Khan, referring to his character’s social avatar. “The game has been specially conceptualized to ensure that it reaches out to all the audiences that are eagerly waiting to catch a glimpse of the superhero, ‘G.One.’ This is the perfect opportunity for gamers to get introduced and engage with ‘G.One,’ understand his fantastic abilities and immerse themselves in the game and become superheroes!”

Speaking at the launch, Vishal Gondal, CEO, UTV Indiagames, said, “The amazing statistic is that 50% of all users on smartphonesplay social gameson their phones. So when we associated with Red Chillies to create a game around RaOne, we decided to make a social game out of the character! The game has the potential and,we hope, the sheer power and reach of social gaming will enable us to build a massive gaming franchise which will appeal to everyone across the world.”

On taking the movie to the social gaming platform, Shailja Gupta, Digital and New Media Head, Red Chillies said, “The minute it was decided to start the game for the movie, I knew I wanted a social game. To take G.One across to all the audiences, we decided to build a franchise property where the character’s shelf life continues after the first superhero this social game created in India meant for Indian and worldwide audiences, with its reach and easy game play model, is an apt platform for gamers to engage with the superhero on their smartphones.”

The game’s other features include:

- Three separate terrains that grow more challenging throughout the game.

- Cinematic cut scenes to create an immersive story-driven experience.

- Purchasable weapons, armor and other upgrades.

- A Game Center feature to track your unlocked achievements or publish them on your Facebook wall.

The game is also accessible across social networking platforms, such as Facebook, along with gaming platforms like Nokia Ovi, Android and digital TV. UTV Indiagames will also be launching a special version of the game for DTH subscribers.

To play the game, log on to http://game.raonemovie.com or download the game for free here: http://itunes.apple.com/in/app/raone/id440488560?mt=8

To view and download screenshots and a trailer, visit http://bhimpact.gamespress.com/client_page.asp?i=193

Apple, the Apple logo, Mac, Mac OS, Macintosh, iWork, Keynote, Pages, Numbers, iPhone, iPod touch, iPad, Multi-Touch, App Store, AirPrint and Retina are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

About UTV Ignition Games Ltd.

UTV Ignition Games is a wholly owned subsidiary of UTV Software Communication Ltd, India's only global media and entertainment conglomerate. Founded in 2002 and headquartered in the U.K. with offices in Marina Del Rey, Austin, Texas and Tokyo, Japan. For more information on Ignition and its products, visit http://www.utvignition.com

About UTV Indiagames

UTV Indiagames is India’s integrated game developer-publisher across mobile, online and the Interactive Television. The Company has been a pioneer in the mobile gaming space and has partnered with several major game publishers and media companies in the world such as EA, Disney, THQ, Atari, Universal, Fox, Warner brothers, Sony, MTV, 2K and others whose IP has been published across global leading telecoms including Verizon, Vodafone, Airtel, AT&T, Telstra and others. Two successful IPs developed and published by UTV Indiagames include the IPL cricket franchise for mobile, iPhone, iPad and online as well as Bruce Lee on all mobile, iPhone, iPad platforms. In India, the Company runs a subscription based PC games service called "Games on Demand" across all major broadband operators.

CONTACT:

Bender/Helper Impact

Michael Clark

212-689-6360

Michael_Clark@bhimpact.com  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.