Boo! Scare Up Some Fun with Casper the Friendly Ghost® and Mindshapes

This Release's Tags

App, App Store, Apple, Education, Mindshapes, children, iOS, iPad, iPad App, iPad Games, iPhone, iPhone App, iPhone Games, memory, puzzle

LONDON & SAN FRANCISCO - October 13, 2011

Join Casper the Friendly Ghost® and his friends as they dress up and get ready for Halloween in Casper’s Scare School®: Costume Closet, the latest app by Mindshapes, developer and publisher of interactive and fun educational apps. With this spookily engaging and fun app, Casper and his friends Ra and Mantha can become a knight, a fairy, a scarecrow or even an astronaut with the touch of a hand!

Ideal for children ages three to seven, Casper’s Scare School: Costume Closet is available on the iPad®, iPhone® and iPod® touch, and is specifically designed to strengthen short-term memory. Players can choose from 15 unique costumes to create the perfect Halloween outfit for Casper and his friends. Once a costume is selected, children are encouraged to memorize the outfit so they can match costume pieces and collect them in their closet throughout the course of the game.

As more puzzles are solved in Casper’s Scare School: Costume Closet, the memory tasks become increasingly more challenging, encouraging object recognition and grouping skills. Kids can interact with Casper, Mantha and Ra as they dress them up in items of clothing from the costume closet, and can even showcase all their work by saving the image of a customized costume to share with friends and family.

“Short-term memory is a critical element of mental agility. We wanted to create a game using a character that children know and love, and Casper the Friendly Ghost is the perfect character to engage children in this scarily good app,” said James Peak, education consultant for Mindshapes.

In order to bring this iconic character to their all-new app, Mindshapes signed a partnership with Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, including Casper the Friendly Ghost.

“It’s been great collaborating with the talented team at Mindshapes,” said Nicole Blake, executive vice president, Global Marketing & Consumer Products, Classic Media. “We look forward to bringing the world’s friendliest ghost to kids through this new educational experience. Who could be better than Casper to scare up some fun and help children learn at the very same time?”

Casper’s Scare School: Costume Closet by Mindshapes is available on the App Store for $2.99.

A trailer for Casper’s Scare School: Costume Closet can be viewed here.

About Classic Media

Classic Media, one of the world’s largest independent entertainment companies, is a leader in reinventing the classics of yesterday and creating the entertainment classics of tomorrow. The Company owns and manages a globally-recognized portfolio of well-known family and pop-culture entertainment brands, including Casper the Friendly Ghost®, Where’s Waldo?®, The Lone Ranger®, Lassie®, Postman Pat®, and new global brands Tinga Tinga Tales® and Life With Boys™. Big Idea, a member of the Classic Media family, is the leading faith-based studio and producer of children’s programming, including the best-selling animated series, VeggieTales®. More than 3,600 hours of Classic Media programming is distributed in more than 170 territories worldwide and showcased in multiple formats, including TV, film, home video, consumer products, publishing, digital, and music. Visit us at http://classicmedia.tv.

About Casper the Friendly Ghost®

Casper the Friendly Ghost®, “The Official Ambassador of Halloween,” has been making friends around the world for generations. The star of thousands of comics (more than 100 million sold), hundreds of cartoon episodes, and a blockbuster Spielberg film, Casper is beloved by audiences from kids to tweens to adults. He has always been the ghost who would rather make friends than frighten, thereby showing all of us that it’s okay to be you. Casper’s Scare School is a CGI animated television series that made its global debut in 2009 and airs around the world on major broadcast networks, including Cartoon Network (US, Europe, Asia and Latin America), TF1 (France), ZDF (Germany), YTV (Canada), and TV Globo (Brazil).

About Mindshapes

At Mindshapes, we believe that learning is better when it’s fun. That’s why we’re making the next generation of apps to transform the educational experience of children and adults around the world. Mindshapes was founded in 2010 and has offices in London and San Francisco. For more information, please visit www.mindshapes.com

Jenzy Wunder, TriplePoint for Mindshapes

212-730-9744

jwunder@triplepointpr.com

Images

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