Boom! races ahead

15 July 2010 Boom! has been appointed by one of Germany’s leading games publishers to lead the PR campaign for the UK launch of TNT Racers, a multi-platform video games title.

Hamburg-based dtp entertainment AG develops and publishes entertainment software for all interactive entertainment platforms. Boom! has been briefed to maximise consumer awareness and generate trial of the new racing game which will be online in August 2010 on the Xbox LIVE ® online entertainment network, and will appear on PlayStation ® Network for PlayStation ® 3 and PSP TM (PlayStation ® Portable) and on Nintendo Wii TM .

Soren Winterfeldt, Senior Product Manager at dtp, said“We were highly impressed with Boom!’s response which demonstrated a real focus on delivering results, a high return on investment and also great creative thinking. We are excited to work with Boom! and look forward to seeing their ideas in action, launching TNT Racers in the UK.”

This appointment follows a series of new business wins for the fast growing consumer and entertainment-focused agency.

These include Supermassive Games, the UK’s largest independent brewer Wells and Young’s and specialist magazine publisher Future UK.

Justin Crosby, Boom!’s founder, said“It’s great to add dtp to our client roster as we strengthen our portfolio in the consumer and entertainment sectors. TNT Racers is a classic action-packed console racing game and we’re looking forward to bringing the title to the attention of online console gamers across the UK.”

Boom! was founded in Summer 2009 by Justin Crosby who has over 15 years experience working in the games and entertainment industries creating award winning campaigns for brands such as Microsoft Xbox, Activision, Eidos, Carling, Philips Electronics and Miller Genuine Draft. The agency recently moved to new offices in Clerkenwell, London coinciding with it’s first birthday.


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