BOOYAH’S MYTOWN CHECKS INTO UNITED KINGDOM, AUSTRALIA, CANADA

San Francisco– Aug. 5, 2010– Booyah, a leading social web and mobile entertainment company, has officially launched international support for its popular location based app MyTown. Now available for the iPhone, iPod touch and iPad across Canada, the United Kingdom and Australia, MyTown is the first to support global check-ins utilizing the recently launched Places Web Service via the Google Maps API.

“Booyah is the premier mobile and social gaming company on top of the exploding location graph,” said Keith Lee, CEO, Booyah.“Our launches in the UK, Australia and Canada are just the beginning of bringing real world gaming to players across the globe.”

MyTown’s location data is provided by the Places Web Service, a feature of the Google Maps API which returns the 20 most popular places near a given location. Blending location-based services and social gaming features, Booyah’s MyTown is the first and largest consumer channel to utilize the Places Web Service.

Currently more than 2.8 million users in the United States are actively buying properties, collecting rent and checking-in to real places in MyTown. Last week, Booyah introduced the product check-in, allowing players to scan barcodes of real-world products to unlock points and earn exclusive virtual items, creating real-life scavenger hunts, brand discovery and engagement.

The latest version version of Booyah’s MyTown is available now exclusively for iPhone and iPod touch users and can be downloaded at http://bit.ly/66TJGb.

About Booyah

Booyah, headquartered in San Francisco, Calif., is a leading social web and mobile entertainment company. Booyah’s mission is to be the singular destination for real-world entertainment. The entire development team draws its creativity from the consumer web and social gaming space and highly respected interactive entertainment studios, including Blizzard Entertainment, Activision, EA and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield&Byers’ iFund. Learn more at www.booyah.com.

Press Contacts:

Steven Khoo / Sibel Sunar

fortyseven communications for Booyah

steven@fortyseven.com / sibel@fortyseven.com

323.658.1200


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