Booyah, a leading social web and mobile entertainment company, has checked-in more than 3.1 million registered users into the rapidly expanding mobile app MyTown. Currently, MyTown players check-in to the app more than 15 million times each week across rural and metropolitan areas throughout the United States in variety of location types. MyTown’s population density map perfectly mirrors the US, meaning the app is a nationally appealing phenomenon.

With 400 million check-ins in the U.S. in the last six months, Booyah’s MyTown is staking its claim as the largest location-based app in North America. MyTown’s popularity is highlighted by the widespread user base, and well-distributed check-ins across the U.S in a variety of categories. Check-in data showcases a diverse distribution of MyTown players with the five leading check-in location types from restaurants, grocery stores, K-12 schools, clothing stores and gas stations.

Using GPS features, MyTown users can check in at real-world locations to unlock rewards. Players can purchase, upgrade and collect rent on their properties, enjoying MyTown ownership of their favorite real-life places. Last week, Booyah launched international support for the mobile app bringing the location-based app to players in the United Kingdom, Australia and Canada, with additional support planned for other countries coming soon.

Booyah has also recently introduced product check-in, allowing players to scan barcodes of real-world products to unlock points and earn exclusive virtual items, creating real-life scavenger hunts, brand discovery and engagement. MyTown players have shown significant interest in product check-in with more than 350,000 product check-ins in one week. MyTown partnerships have included prominent promotional campaigns with H&M, Travel Channel, Microsoft and more, offering players virtual incentives for real-world rewards.

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