BOOYAH’S nightclub city paves the road for music fans to get into the game

San Francisco, Calif.– July 13, 2010– Booyah, a leading social web and mobile entertainment company, is setting the bar for the next generation of real-world gaming experiences with the official release of music-themed Facebook app, Nightclub City. Ranked the #1 game on Facebook*, Booyah’s Nightclub City unites music lovers and connects them directly to the hottest new artists and celebrities on the world’s most popular social network.

"Nightclub City has proven to be an amazing tool for me to uniquely engage with my fans. I've received tens of thousands of new Facebook fans that now connect with me and my music," said Miri Ben-Ari aka The Hip-Hop Violinist, Grammy Award Winner.

In Booyah’s Nightclub City, players are placed in charge of a modest bar, armed with a wide selection of real-life music tracks and the dream of being the most popular hotspot in town. Players listen to killer music sets powered by real-life artists, ranging from rock to hip hop to electro mixes, as they run their personal club. Each user can also customize the look of their nightclub with decorative items with the ability to hire real-life Facebook friends as bartenders and bouncers as they spin the night away with the latest songs from new artists and bands across the world.

“Booyah’s mission is to be the singular destination for real-world entertainment. It’s absolutely critical to have a strong presence on both mobile and social web platforms as they will they will converge in the near future,” said Keith Lee, CEO, Booyah.“With the success of MyTown for the iPhone and iPod touch, we wanted to expand our product offerings for the community of players across the most relevant platforms such as Facebook, leading us to create Nightclub City.”

The dynamic world of Nightclub City is powered by Booyah’s vision of fusing elements from the real and digital worlds to create new forms of interactive entertainment. Since its soft launch in April 2010, more than 4.5 million monthly active players have joined the party in Nightclub City to promote emerging real-world musicians. Artists currently involved in the game have seen more than a 1000 percent increase in“Likes” on their Facebook fan pages.

Booyah has seen similar success with the popular location-based mobile app MyTown, which enables players to unlock rewards by checking in to real-world locations. Currently, more than two and a half million active players have taken up residence in MyTown.

The dance floor is always open in Nightclub City, available now on Facebook and at http://apps.facebook.com/nightclubcity.

Booyah, headquartered in San Francisco, Calif., is a leading social web and mobile entertainment company. Booyah’s mission is to be the singular destination for real-world entertainment. The entire development team draws its creativity from the consumer web and social gaming space and highly respected interactive entertainment studios, including Blizzard Entertainment, Activision, EA and Insomniac Games. Booyah is financed by Accel Partners and Kleiner Perkins Caufield&Byers’ iFund. Learn more at blog.booyah.com.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.