BOP IT™! SMASH Now Live on the App Store

Today, Chillingo announced the release of BOP IT! SMASH.  Challenge your reaction time as you try to catch the light in the arcade app version of Hasbro™'s newest addition to its addictive,  BOP IT™!  series.

Review codes available upon request.

BOP IT! SMASH

Test your reflex skills with the app based on Hasbro’s megahit game,  BOP IT! Designed to work seamlessly on the iPhone and iPod touch,  BOP IT! SMASH  delivers all the addictive gameplay players will get from the physical toy. Featuring over 40 levels, customizable “smashers” and Game Center to track of all your friends high scores — the time it right to catch that light!

Developer: KID Group/Hasbro™

Price: FREE

iPhone/iPod touch:  http://bit.ly/KbmF6Q

Screenshots: http://yousend.it/KDlRZy

For more information please visit www.chillingo.com.

Media Contact

Carmen Pearson

carmen@chillingo.com

About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope, Contre Jour, and Anomaly Warzone Earth. The company also publishes games for Android, Windows Phone 7, Steam, and other digital platforms. For more information about the company and its games, please visit  www.chillingo.com

About KID Group

KID Group is a toy invention and licensing group that has invented some of today’s most successful electronic games and interactive toys. We create, develop, and license innovative concepts for technology driven toys, games, and digital entertainment. For more information about KID Group, visit  http://www.klitsner.com/

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. Programming in the U.S. is distributed on The Hub TV Network, a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at  http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.  


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