Borderlands™ Add-On Pack - Claptrap’s New Robot Revolution - Invites Fans Back To Pandora To Battle Claptrap Ninja A

Windsor, UK - Wednesday 11th August/... 2K Games and Gearbox Software announced today that Borderlands TM fans can return to Pandora’s inhospitable environment to enjoy a brand-new destructive downloadable adventure in Claptrap’s New Robot Revolution* . This fists-of-fury-filled fourth add-on pack from the popular franchise will be available this September via Xbox LIVE ® Marketplace for the Xbox 360 ® video game and entertainment system from Microsoft for 800 Microsoft Points and the PlayStation ® Network for the PlayStation ® 3 computer entertainment system and Windows PC for£6.29.

Claptrap’s New Robot Revolution invites single-player and co-op fans back to try to suppress a deadly Claptrap revolution using one of four infamous vault hunters. The foursome find themselves caught in the crosshairs of a deadly civil war between the Hyperion Corporation’s well-armed armadas and the ever-amassing army of homicidal Claptraps led by one of the most eagerly awaited characters in the franchise’s history - the cunning Ninja Assassin. As vault hunters, players must put aside their past differences with the Hyperion Corporation, namely the organization’s repeated attempts to wipe them from existence. For a hefty payday, they will join forces to help beat down the mechanical uprising and thwart the dastardly kung-fu expert, the Claptrap known only as Ninja Assassin.

“A year ago Borderlands was an untested brand that through hard work and a lot of passion, turned out to be one of the best-selling, claptastic and skagtacular games we have ever created,” said Christoph Hartmann, president of 2K.“A year later, we are releasing our fourth DLC installment, Claptrap’s New Robot Revolution , which illustrates our enthusiasm for creating highly entertaining content that enhances a franchise. In addition to serving as the perfect bookend to the original game, what gamer doesn’t love a kung-fu-wielding Ninja Assassin Claptrap with nunchuck skills?”

Like its add-on predecessors, Claptrap’s New Robot Revolution offers extensive co-op integration that seamlessly melds single and multiplayer experiences, and incorporates the most explosive role-playing shooter fun imaginable. Claptrap’s New Robot Revolution will provide more than 20 new missions to loot and tons of fresh enemies to blast through, including original boss battles, waves of homicidal Claptraps, well-armed Hyperion soldiers, and local creatures that have been Claptrap-ified - including crab-traps, rakk-traps and skag-trapps. Fans can earn an additional 10 skill points for a total of 71 available skill tree points, and three more backpack slots for additional blood-yielding weapons and many hours of enjoyment.

Borderlands is available now for the Xbox 360, PlayStation 3 system and Games for Windows-LIVE and is rated PEGI 18. The Zombie Island of Dr. Ned*, Mad Moxxi’s Underdome Riot* and The Secret Armory of General Knoxx* add-on packs are all available separately on the Xbox LIVE Marketplace for Xbox 360 for 800 Microsoft Points and on the PlayStation Network and PC for£6.29.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

For more information, please visit www.borderlandsthegame.com.

    <*>Requires standalone Borderlands product in order to be played.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation ® 3 and PlayStation ® 2 computer entertainment systems, PSP ® (PlayStation ® Portable) system, Xbox 360 ® video game and entertainment system from Microsoft, Wii TM , Nintendo DS TM , iPhone TM , iPod ® touch and iPad. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Gearbox Software

Gearbox Software is respected industry wide for the award winning, best-selling original and licensed video games they have developed for major video game platforms.

Founded in 1999 and located near Dallas, TX, Gearbox Software is well known for the creation and development of their original blockbuster franchise, Brothers in Arms, which has sold over 7 million units. Additionally, Gearbox Software has developed games and added value to many of the industry’s top franchises including Halo, Half-Life, Tony Hawk, James Bond and others.

Gearbox Software’s success has been enabled and supported through several key mutually beneficial business relationships with strong publishing partners including Activision, Electronic Arts, Ubisoft Entertainment, Microsoft Games Studios, Sega of America and Take-Two/2K Games.

Currently Gearbox Software is in development with Aliens: Colonial Marines, published by Sega, and other unannounced AAA games for multiple platforms including the Microsoft Xbox 360, PlayStation 3, Nintendo Wii, Windows PC, Mac, Nintendo DS, PSP and more.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Microsoft, Xbox, Xbox 360 and Xbox LIVE, are trademarks of the Microsoft group of companies

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2010, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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