London, UK– December 11, 2007– NAMCO BANDAI Networks Europe Ltd. today announced“Brain Coach™ with Dr. Kawashima”. The new game will become available this December, growing the existing brain training craze across the world to mobile phones.
Officially approved by Dr. Kawashima, the famous neurophysiologist and expert on brain imaging, this mobile phone game has been scientifically tested at a leading university in Japan, and proven to stimulate the brain.
“With Dr. Kawashima’s official approval, we are very proud to take this popular genre to the next level”, says Masaji Okubo, Managing Director of NAMCO BANDAI Networks Europe Ltd.“Players are now presented a new and scientifically proven series of fun brain training challenges that actually help activate different parts of the brain”, he adds.
Games such as“Dr. Kawashima’s Brain Training: How Old Is Your Brain?” for the Nintendo DS have been in constant top positions in video game charts across the world during the last couple of years, fuelled largely by both young and older players who want to sharpen their mental skills.
“The formula of this application has already proven successful by establishing a base of millions of Nintendo DS players worldwide, and with Dr. Kawashima’s approval we are pleased to bring this official mobile game to the larger mass of mobile phone users”, says Masaji Okubo, Managing Director of NAMCO BANDAI Networks Europe Ltd.
“Brain Coach™ with Dr. Kawashima” includes challenging exercises which help players train and track their brain fitness on a daily basis. With the mobile phone already being a daily companion, it leaves no more excuses to not improve your brain age!
Brain Coach©2006-2007 NBGI
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About NAMCO BANDAI Networks Europe Ltd. ( www.namcomobile.com) NAMCO BANDAI Networks Europe Ltd. is one of the companies comprising the newly formed BANDAI NAMCO Group, headquartered in Tokyo, Japan. On 29th September, 2005, BANDAI Co., Ltd and NAMCO LIMITED implemented a management integration to compete more effectively on the global stage in the fast-changing entertainment industry and deliver future growth. The resulting BANDAI NAMCO Group is a global entertainment operation involved in business fields ranging from toys, video game software and visual software to amusement machines&facilities and network content. More information about NAMCO BANDAI Networks Europe Ltd, its products and services can be found online at www.namcomobile.com
About Dr. Kawashima
After graduating from university with an MD at the school of medicine, he immigrated to Sweden to become a guest researcher at the famed Karolinska Institutet. He then moved back to Tōhoku in Japan, where he conducts research at his former university, as well as being a former member of Japan's National Council, concerning Language and Culture.
One of Dr. Kawashima’s primary research topics is mapping the regions of the brain to faculties such as emotion, language, memorization, and cognition. He is trained in neurophysiology and is an expert on brain imaging. His other primary topic involves applying this information to aid children to develop, aging people to retain, and patients to recover their learning facilities.
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