BRAIN IN A JAR ANNOUNCES WORK ON NASCAR® THE GAME: INSIDE LINE FOR EUTECHNYX AND ACTIVISON

Oulton Park, UK - May 18, 2012 – Brain in a Jar, the independent UK game developer specialising in racing games and simulations has announced that it is currently working on NASCAR ® The Game: Inside Line , working with Eutechnyx to develop a version for the Wii TM system from Nintendo. Brain in a Jar will be developing the Wii version independently from the Xbox 360 and PlayStation 3 versions, while working in close consultation with Eutechnyx to ensure the game is the best possible fit for the Wii hardware.

Carl Dalton, founder, Brain in a Jar comments: “Working with Eutechnyx on NASCAR ® The Game: Inside Line is a great project for us, as we’ll be utilising our own engine and development techniques to really make the most of the Wii hardware and give Wii owners a greatNASCAR game.” He continues, “We’re committed to technical excellence and authenticity as much as Eutechnyx and are thoroughly enjoying the challenge of bringing this great racing series to life on the Wii.”

Dave Thompson, Eutechnyx’s Executive Producer said, “We’re very excited to have Brain in a Jar on-board for NASCAR ® The Game: Inside Line .” He continues, We know the studio has great expertise in developing racing simulations on a range of formats and we’re certain the Wii version they produce is going to really do justice to both the license and the hardware.”

NASCAR The Game: Inside Line brings the true NASCAR experience to game consoles. The top NASCAR Sprint Cup Series drivers, teams and cars are set to race over all 23 officially licensed tracks with a new in-depth career mode and robust online features that include leagues and leader boards. Aspiring drivers can now rise up through the ranks attracting sponsors and upgrading their car’s components in their quest to be the Sprint Cup Series Champion.

NASCAR The Game: Inside Line will be available in autumn 2012 for the Xbox 360, PlayStation ® 3 system, and Wii. This game is not yet rated by the ESRB. For more info, visit the game’s website located at www.NASCARthegame.com  or follow along on Twitter (@NASCARTheGame) and Facebook ( facebook.com/NASCARthegame).

About Eutechnyx

Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 24 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the Gateshead (UK), the company has studios in Hong Kong, Chengdu (China) and Charlotte (USA) and a publishing office in London (UK). For more information, please visit press.eutechnyx.com.

Eutechnyx is a registered trademark of Eutechnyx Ltd. All rights reserved.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, Sprint All-Star Race at Charlotte Motor Speedway, will air May 19 on SPEED Channel at 7p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.

About Brain in a Jar

Brain in a Jar is an independent developer of video games based in Oulton Park, Cheshire, UK and was founded by Carl Dalton and Matthew Gabriel in 1998. Priding itself on cutting-edge proprietary motorsports simulation technology, Brain in a Jar creates driving simulations and games primarily as sole developer and secondarily in an outsourcing capacity for other companies. Brain in a Jar’s development ethos is to create solid and flexible technology for physics, rigid body dynamics and rendering capable of supporting a varied array of vehicle based games and simulations. Brain in a Jar is a licensed developer for PlayStation 3, Xbox 360, Nintendo Wii and PC.  


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