With research operations in more than 100 countries, GfK already operates in the market for more than 70 years. According to the 9th GfK Brazil Conference, held this year, the software sale (games for consoles) in 2012 in the country grew by 99% in units compared to 2011. The hardware sale was also highlighted in the Brazilian market, which presented the highest increase among the analyzed countries in 2012, with a 43% increase over the previous year. According to this study, game prices in Brazil had a considerable reduction, and they are similar to the values practiced in Europe.
Due to the partnership with Brasil Game Show, which will take place from October 25th to 29th, at Expo Center Norte, in São Paulo, from now on, the information used by BGS about the Gaming Market will be provided by GfK, which will also have a booth at the Business area of the Event and a Press Conference on October 24th, which will reveal information about the Brazilian Market performance in the coming months.
The CEO of Brasil Game Show, Marcelo Tavares, highlights the importance of this partnership for the National Market: "In Brazil, until recently, there was a certain lack of accurate information with concrete data about the Video Game Market. This partnership with GfK is the union between two large companies that operate with a role of extreme importance for the Brazilian Market development. GfK information will contribute to further understand the businesses and companies' needs, making an even better Event every time".
Oliver Römerscheidt, GfK Business Unit Manager, also comments on the importance of this partnership for the industry. "Brazilian Gaming Market lives a very good moment, with a strong increase in demand for games and consoles, putting the country in a new level of interest and importance to manufacturers, publishers, distributors and retailers. Brasil Game Show success in recent years and the positive expectancy to 2013 reflects this new reality. The partnership between GfK and Brasil Game Show aims to present this positive trend with substantiated information".
GfK is one of the largest market research companies in the world, with more than 11,000 experts working to discover new insights about the way people live, think and buy in more than 100 markets, daily. GfK is constantly innovating and using the most recent technologies and smarter methodologies to deliver its customers a better understanding on the most important people in the world: your consumers. In 2011, GfK sales reached 1.37 billion euros.
About Brasil Game Show
Brasil Game Show (BGS) is the Largest Game Show of Latin America. Held on six consecutive editions, BGS is a company 100% focused on the Electronic Games Industry growth and the fastest growing Game Show in the world. Success and attendance record, the Event gathers the top names in the Games Industry. Check all the details of the last Edition on the official website www.brasilgameshow.com.br or follow the latest news from the Event on Facebook at www.facebook.com/BrasilGameShow .