Brendan McNamara and Nick Adams Front Industry Line Up for BAF Game 2011

8 th – 9 th November 2011

BAF Game is back for its seventh edition this November, with some of the world’s leading industry experts on board to explore the creative side of gaming in all its forms. BAF Game takes place at the National Media Museum, Bradford UK on 8 th November and the University of Bradford on 9 th  November, with two days packed full of exciting sessions for individuals working in the industry and fans of gaming.

This year’s special guests include Brendan McNamara, founder of Team Bondi, the creators of L.A. Noire and Nick Adams, design lead at Top 5 Independent European Developer of Video Games, Blitz Games. There will also be presentations from representatives from Hand Circus, Image Metrics and Six to Start .

BAF Game, a strand of Bradford Animation Festival, is organised by the National Media Museum in strong partnership with the University of Bradford and dedicated to showcasing the very best and most up-to-date computer games technology and animation. Running over two days, BAF Game will feature talks, discussions, screenings and workshops led by industry experts exploring the overlaps between the worlds of video games, animation and film.

BAF Game Programmer Judah Smith says: ‘’The games sector is the largest and fastest growing creative industry in the UK, with sales last year generating £2.88 billion. With technologies developing rapidly however, keeping up to date with the latest industry developments can be challenging for those working in, or hoping to break into, the industry.

With a focus on innovation, creativity and collaboration, BAF Game has quickly grown to become one of the must attend events in the UK games industry calendar. We’re delighted once again to offer delegates the opportunity to meet, network and learn from some of the world’s leading industry experts, who will demonstrate the cutting edge developments that have helped them to take gaming to the next level in 2011.’’

Tickets for BAF and BAF Game 2011 are on sale now from the National Media Museum Box Office (call 0844 856 3797 or visit www . baf . org . uk ). Prices for BAF Game passes start from £35 with BAF Animation passes from £50 and for day passes for either event from £25, and tickets for individual screenings from £3.

Confirmed Industry Sessions for BAF Game 2011

Brendan McNamara – Founder, Team Bondi :: Bringing humanity to games

Brendan explains the processes and pitfalls of using MotionScan facial motion capture to create the hit game LA Noire. From research to early test footage, filming the actors through to final result, Brendan explains the process that brought an unprecedented level of realism and acting to games, and shares some exclusive outtakes which didn’t make the final game.

Nick Adams – Design Lead, Blitz Games :: Designing for a radical control method

Central to the Kinect experience is making the player feel like, and inhabit, the character: Fortunately for Blitz Games, they had a sword fighting cat hero that played guitar and had an eye for the ladies. All they had to do was deliver that experience to the player. Nick Adams, Design Manager on the Puss In Boots video game, based on the upcoming DreamWorks film, speaks passionately and in depth on the challenges of designing for a new and radical control method combined with the responsibilities inherent in working with a much-loved and iconic character IP. This talk will discuss, amongst many other topics, the specific issues around character animation, and the joys, pains and values of usability testing, all in pursuit of creating a game that amuses, enraptures and satisfies its audience.

Simon Oliver – Founder, Hand Circus :: Lessons learned from an independent developer

Hand Circus are the makers of the hit Rolando series of games for the iPhone and Okabu on the Playstation 3. Simon shares the background into making their games, how they got started and what worked well and provides advice for anyone who wants to get into development – and wants to stay there.

Jay Grenier - Senior Technical Artist, Image Metrics :: Faceware 3.0: Creating an Immersive Gaming Experience through Facial Animation

Image Metrics is the creator of Faceware TM, an award-winning facial animation technology used throughout the games, film and entertainment industries to streamline animation. Jay will deep-dive into the characteristics of how facial animation technologies including Faceware TM create and deliver an immersive experience for gamers. Attendees will learn about the different aspects in creating an enhanced gaming experience, including motion capture & facial expressions. The presentation will also discuss an array of new tools for artists and producers tackling the most demanding of schedules and rigging processes.

Adrian Hon - Co-founder and Chief Creative Officer, Six to Start :: New stories for new platforms

Stories in PC and console games are nothing new, but handheld and mobile gaming platforms are more likely to test your reflexes than your emotional intelligence. Adrian Hon examines how we might bring extended stories to these new platforms, who will make these games and how they will be funded, while exploring how player-generated stories can gain wider appeal on the new gaming platforms of today and tomorrow.

BAF Game is a splinter strand of the Bradford Animation Festival (8 th - 12 th November) which takes place each November at the National Media Museum in Bradford. The UK's longest running festival features screentalks, retrospectives, workshops and a competition strand which recognises the very best in new animation from around the world. Top talent attending BAF 2011 includes lead animator from Pixar, Andy Schmidt,  Pixar and Disney layout and set designer Scott Caple ( The Incredibles , Tarzan , Mulan), Fraser MacLean and Roy Naisbitt , ( Who Framed Roger Rabbit ),Oscar and BAFTA nominated animator and director Barry Purves  and Geoff Dunbar, who will collect the Lifetime Achievement Award at the Festival with a selective retrospective and a screening of his new film The Tap.

The Department of Creative Technology at the University of Bradford, development partner for BAF Game 2011, organises the festival strand in conjunction with BAF and provides venues for a selection of events and talks. Creative Technology offers a high quality student learning experience on dynamic, dedicated and industry focussed Animation and Games courses.  Blending their extensive teaching experience as one of the earliest Departments to offer courses in Animation and Games and working with an extended family of professional partners, Creative Technology are also members of the Yorkshire and Humberside Skillset Media Academy.  Information on the Department and its courses can be found at www . scim . brad . ac . uk.

The principal sponsor of BAF 2011 is Bradford College. Bradford College provides facilities for Animation, Film, Games Technology and Photography in both Further and Higher Education. An extensive range of art, media and graphics programmes are on offer in the renowned Bradford School of Arts and Media which has been providing high quality art and design education for over 150 years. Contributing to a dynamic creative community in the heart of Bradford, the School encourages development of innovative ideas and students are encouraged to challenge existing conventions. Former students include David Hockney, Andy Goldsworthy and Tony Bevan. For more information visit www . bradfordcollege . ac . uk.

For full BAF and BAF Game listings and prices visit www . baf . org . uk


Notes to editors:

For further information, interviews, images or press passes please contact:

Rachel McWatt, Press Officer, BAF

+44 (0)7949 666275 Rachel . mcwatt @ nationalmediamuseum . org . uk

Caroline Joynson, Senior Press Officer, National Media Museum

+44 (0)1274 203305 c aroline . joynson @ nationalmediamuseum . org . uk

Phil Oates, Press Officer, National Media Museum

+44 (0)1274 203317 phil . oates @ nationalmediamuseum . org . uk

BAF 2011 Prices.

BAF Game Passes

Early bird (19th Sept – 14th Oct)

Full Price - £50

Concession Price - £40

Group Price - £35

Day Pass: £40/30/25 (No early bird rate available)

Full Price Period (15th Oct – 4th Nov)

Full Price - £55

Concession Price - £45

Group Price - £40

Day Pass: £40/30/25

Single Tickets: £6.75/£5.00

Workshops - £15

BAF Animation Passes

Early bird (19th Sept – 14th Oct)

Full Price - £75

Concession Price - £55

Group Price - £50

Day passes - £40/£30/£25 (No early bird rate available)

Full Price Period (15th Oct – 4th Nov)

Full Price - £85

Concession Price - £65

Group Price - £60

Day passes - £40/£30/£25

Single Tickets:        

Screentalks - £10/£7

Feature Films, panels, awards - £6.75/£5.00

Competition/Panorama Screenings - £4/£3

Workshops - £15

The National Media Museum

The National Media Museum in Bradford, West Yorkshire, opened as the National Museum of Photography, Film & Television in Bradford in 1983 with the remit to explore the art and science behind images and image-making, and has since become one of the most visited UK museums outside London.

With the aim to be the best museum in the world for inspiring people to learn about, engage with and create media, it draws from more than 3.5 million objects in its National Photography, Television, Cinematography and New Media Collections to create special exhibitions, interactive galleries and activities for families and adults.

It also organises three major film festivals each year – Bradford International Film Festival, Bradford Animation Festival and Fantastic Films Weekend, and is home to Europe’s first IMAX cinema screen.

Entry to the Museum is free. www . nationalmediamuseum . org . uk.  

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at