BRITISH GAMING AT ASDA

In a celebration of all things British this summer, Asda will be stocking the Microsoft Xbox 360 Special Edition 4GB Kinect Celebration Pack and special edition Union Jack mouse. Available in stores and online from Friday 25 th May, the Celebration Pack features a special edition white Xbox 360 4GB console, Kinect Sensor and wireless controller, whilst the Great British Mouse available from Thursday 3 rd May is emblazoned with the distinctive design of the Union Jack flag.

Featuring an ambidextrous design and a Nano Transceiver small enough to leave plugged into your notebook when you’re on the go, the Wireless Mobile Mouse 3500 is the perfect companion for a mobile lifestyle and can be used on just about any surface 1 thanks to Microsoft’s BlueTrack Technology and all for just £29.99 2.

At £249.99 2, the Celebration Pack includes free commemorative Union Jack skins to decorate your console, sensor and controller. Also available with the bundle is two Kinect games (Kinect Adventures and Kinect Sports) and three months Xbox LIVE Gold subscription, allowing you to access and enjoy the very best in entertainment this summer, all on this stylish limited edition console.

The great value Celebration Pack not only brings controller-free gaming to your living room, but also allows you, your family and friends to enjoy the expansive catalogue of live and on-demand television, movies, sports and music. And with the power of Kinect, you can control all of your experiences simply by using your voice or gesture.

Join in the Great British celebrations this summer with Asda!

For your nearest Asda store please visit www.asda.com

-ENDS-

Kinect Sports is rated PEGI 12.

1 BlueTrack Technology does not work on clear glass or mirrored surfaces.

2 Estimated retail price.Actual retail prices may vary.

Notes to Editors

About Asda

Founded in the 1960s, Asda today is one of Britain’s leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 542 stores, including 32 Supercentres, 309 Superstores, 27 Asda Living stores, 174 Supermarkets, 25 depots and seven recycling centres across the UK.

It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth, Leicestershire.

Asda serves over 18 million shoppers a week in store and its growing home shopping business at www.asda.com serves 98 per cent of UK homes. 

Its Asda Price Guarantee, launched in 2011, gives customers the reassurance that a basket of groceries will always be 10 per cent better value than competitors.  Powered by MySupermarket.co.uk, the APG is the only independent, transparent online grocery price-checker in the world.

Asda joined Walmart, the world’s number one retailer, in 1999.  


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