Bullseye! Guns&Ammo: Point of Impact is a Whole New Way to Experience Sport Shooting– Available on the iPhone, iPod touch

NEW YORK, N.Y. - Jan. 4, 2011

Sport shooting is a classic American tradition, and now, with the launch of Guns&Ammo: Point of Impact for the iPhone and iPod Touch, a whole new generation of gun enthusiasts can get into an exciting sporting experience. Also available on the web via the Unity Web Player platform, Guns&Ammo: Point of Impact is a free-to-play gaming experience that simulates the real-world sport shooting experience.

Guns&Ammo: Point of Impact comes from the most trusted content provider in outdoor sporting, InterMedia Outdoors, publishers of Guns&Ammo and other mainstay brands. It features real-life firearms from notable brands from industry stalwarts, including Bushmaster, DPMS, Ruger, Remington, Springfield Armory and Stag Arms. Point of Impact is also sponsored by the National Shooting Sports Foundation, the trade association for the firearms industry.

“The Guns&Ammo brand is the leading voice for firearms enthusiasts, and it’s our mission to bring sport shooting to new audiences as often as possible,” said Jeff Paro, CEO of InterMedia Outdoors.“ Guns&Ammo: Point of Impact is an inventive new way to experience the thrill of shooting a gun– with a level of realism that’s unprecedented in shooting games. We’re positive it will win over a new generation of gun lovers.”

"As advocates for promoting the values of the shooting sports– safety, responsibility and confidence– we view Point of Impact as a terrific opportunity to support our mission and grow the sport,” said Chris Dolnack, Senior Vice-President for the National Shooting Sports Foundation, the trade association for the firearms and ammunition industry and premier sponsor of Point of Impact.

Guns&Ammo: Point of Impact features:

? Choice of brand-name weaponry and accessories - including the following leading brands:

? Bushmaster

? DPMS

? Ruger

? Remington

? Springfield Armory

? Stag Arms.

? Real-world indoor or outdoor gun range locations.

? The Gun Shop, a virtual store in which to purchase guns and accessories.

? A personal Gun Safe, where players can stow their virtual weapons, accessories, and ammunition.

? The Gun Club, powered by OpenFeint, where players can invite and compete with friends, and share scores for a competitive, interactive experience.

? Facebook integration, allowing players to share promotions in their Facebook news feeds.

Download Guns&Ammo: Point of Impact in the App Store for free: http://itunes.apple.com/app/guns-ammo-point-of-impact/id385547941

Or play it online: http://www.upandatom.com/poi.htm

About GUNS&AMMO

Guns&Ammo (G&A), published by InterMedia Outdoors, is the preeminent, most respected media brand in the firearms enthusiast category. G&A covers the complete spectrum of firearms, accessories and related products and it reaches more enthusiast consumers than any other content provider serving this niche, including in print (Guns&Ammo magazine), online (gunsandammomag.com) and on TV (Guns&Ammo TV, Guns&Ammo Classics and Personal Defense TV).

About INTERMEDIA OUTDOORS

InterMedia Outdoors, Inc. is the largest media company in the outdoor-enthusiast category, exclusively serving the information and entertainment needs of 50,000,000 outdoors enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 15 magazines including powerful brands such as Petersen’s Hunting, North American Whitetail, Guns&Ammo, In-Fisherman, Fly Fisherman, and Florida Sportsman; syndicated radio programming; 23 market-leading television productions, the largest library of outdoors television programming and Sportsman Channel, the only television network dedicated exclusively to hunting, shooting and fishing.

About Up&Atom! Digital

Up&Atom! develops games and apps for the things people love to do. Comprising a network of top developers, media companies and established brands, Up&Atom! is committed to creating interactive, digital entertainment that connects an enthusiast to others having similar interests while providing them the best and latest content from the brands they trust and recognize. For more information, please visit the Website at www.upandatom.com.

Chris Heintz, TriplePoint

(415) 955-8500

heintz@triplepointpr.com


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