burda:ic Bringing alaplaya Game Portal and Highly-Anticipated Action MMO Land of Chaos Online to North America this Summer

MUNICH, Germany - February 3, 2010

burda:ic, a leading European publisher of free-to-play online games, today announced plans to bring their alaplaya gaming portal to the U.S., Canada, and Mexico in 2010. The first major addition to the portal, which currently features popular MMOs like Florensia and Fantasy Tennis, will arrive this summer with the launch of Tactical Action MMOG Land of Chaos Online (LOCO) from South Korean F2P developer Danal. By combining real-time strategy elements with third-person combat and a deep RPG foundation, LOCO will provide players with an action-packed gameplay experience.

“We’re convinced that LOCO’s stunning graphics and deep, tactical gameplay will really push the boundaries of the free-to-play MMO market,” said Achim Kaspers, Managing Director of burda:ic.

“Over 4,000,000 registered users have already enjoyed the great community we’ve built for the European market.” said Ingo Griebl, Managing Director of burda:ic.“By providing North American players with an equally dedicated, state-of-the-art infrastructure and offering top-quality games like LOCO, we hope to welcome our 10 millionth worldwide user before the end of 2010.”

LOCO features a roster of 30 unique characters from competing factions that include the Army of Hell and the Forces of Nature. Hulking warriors, evil magicians, giant monsters, and agile gunslingers all stand ready to join the fight, and each one brings a distinct set of strengths and weaknesses to the battlefield. Whether players are tearing through minions to reach a towering boss, destroying enemy camps to clear the map of opponents, or taking on another team in a guild battle, joining up with the right combination of characters is the key to victory in the Land of Chaos.

Over the next two years, burda:ic plans to bring close to 10 MMO franchises to the U.S., Canada, and Mexico with both English and Spanish-language service. Keep an eye out for official announcements of these titles in the coming months at www.alaplaya.net

For more information about Land of Chaos Online, head to http://www.loco.alaplaya.net

About Land of Chaos Online

Developed by Danal, Land of Chaos Online is a truly next-gen MMO that features high-end graphics, a roster of 30 playable characters with unique skills and personalities, and fast-past online combat. LOCO’s unique combination of RTS, Action, and RPG elements is guaranteed to give players around the world a gaming experience unlike anything they’ve ever seen.

About Danal

Danal Co., Ltd ( www.danal.co.kr) is a leading provider of mobile payment and digital content solutions. Their optimized mobile payment service, first introduced to the market in 2000, is widely valued by internet companies and consumers alike for its convenience and security. Since the launch of the service, Danal have remained at the forefront of the rapidly-growing mobile payments industry, and have announced that they will soon be bringing their highly-trusted mobile payment service to the North American market.

To increase their focus on the digital content industry, the majority of which is represented by online gaming, Danal have also spent the last three years developing F2P Action MMORPG Land of Chaos Online. The game will be appearing on burda:ic’s alaplaya portal later this year.

About burda:ic&alaplaya

burda:ic GmbH is a leading free-to-play PC online games publisher headquartered in Munich, Germany. burda:ic markets and distributes massively multiplayer online games (MMOG) such as Avalon Heroes, S4League, and Florensia. Its innovative alaplaya Gaming platform has continued to grow rapidly since its launch in summer 2007, with an expected 10 million registered users by end of 2010. More information about burda:ic is available at www.burda-ic.com.

Ryan Morgan, TriplePoint

415-955-8500

ryan@triplepointpr.com


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