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burda:ic launches Avalon Heroes in Europe

Munich, Germany, August 06, 2009

Calling all strategists! With Avalon Heroes, the Munich game publisher burda:ic has obtained yet another promising license, which will make an impression in the world of online strategy games. This is a true highlight of the genre in a free-to-play version, a treat for real-time strategy and role-playing game fans alike! By obtaining the Avalon Heroes license, yet another title will be made available, probably this year, at alaplaya.net, guaranteeing an exciting gaming experience through a unique combination of familiar game elements.

Avalon Heroes offers a breathtaking combination of real-time strategy and role playing with competitive elements, similar to the successful game modification DotA for WarCraft III. The new burda:ic top title is backed by the Asian publisher WeMade Entertainment, who has signed on WeMade Fox, one of the most famous pro gamer clans, and Jang "Moon" Jae Ho, the world's best-paid professional gamer, who supports the development of Avalon Heroes through his feedback.

On the one hand, Avalon Heroes, known as Avalon Online in Asia, focuses on the development of up to one hundred customizable hero characters, whose abilities the player gets to develop in the best RPG tradition. On the other hand, Avalon Heroes is all about mastering countless quests, together with or against other players. Single-player campaigns and hero-based multiplayer modes prepare the players for the greatest challenge of all: endless fighting and development of their own successful strategies.

In Avalon Heroes, you will encounter winged knights, lion-headed or minotaur-like fighters, as well as gigantic combat turtles, firebirds, and swarms of tiny creatures of light. But only those who pick the right strategy and the right teammates will be able to prevail in the online battles, because the eternal war between the two factions of Oriens and Aeonia can only be won as a team.

The Strategy mode is merely one way of exploring Avalon Heroes; the newrelease from burda:ic has a lot more to offer. Extensive quests in Scenario (=single-player) mode will fascinate players just as much as collective monster hunting in the dungeons of the Adventure mode. This gives players a chance to experience the game world in any way they want. Monotony is a thing of the past. Avalon Heroes offers thrilling real-time strategy!

About alaplaya

The free multiplayer games portal offers high-quality games such as Audition, Fantasy Tennis-Season 2, S4 League, or Florensia. More titles, such as LOCO and Avalon Heroes, are being prepared for release. More than 3 million users are already playing alaplaya games.

The portal is provided in eight languages; the games are available all over Europe, including Turkey. Some can also be played in Russia, as well as North and South America, at www.alaplaya.net .

alaplaya offers numerous community features such as user search, blogs,chat&forums, and a special avatar system. All games can be obtained and played for free. Only valuable virtual goods for customizing avatars in the game, and some special items, are purchased and paid for in the shop. Users sign on at alaplaya only once for a central login to all games.

About burda:ic

burda:ic GmbH specializes in online PC games, and markets and maintains so-called Massively Multiplayer Online Games (MMOG) - e.g. "Ragnarok Online", "Florensia", and "Hello Kitty Online" - throughout Europe including Turkey, Russia, as well as North and South America. Burda:ic also establishes interactive gamer communities such as alaplaya.eu or sanriotown.com. For Hubert Burda Media, the gaming industry constitutes a key medium for appealing to young target groups. www.burda-ic.com

Press contact:

Christine Raufer

Senior PR Manager

Gärtner PR

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 (0)89 30766854

Mobile: +49 (0)151 15166248

E-mail: c.raufer@gaertner-pr.de


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