Burning Tires™ Free– peel rubber at no cost on the iPhone and iPod touch

- for immediate publication -

Hamburg, 02.07.2010 - FISHLABS Entertainment GmbH, a leading developer and publisher of highquality smartphone games, today announced the publication of a free US version of their successful 3D game Burning Tires TM for the iPhone TM and iPod touch TM , which has to date been downloaded over 3 million times worldwide. With this, FISHLABS is one of the first publishers to offer a free version of a successful iPhone TM and iPod TM touch title with iAd integration.

The advertising is displayed unobtrusively on the upper edge of the screen and is automatically changed, depending on the volume of advertising. Players can respond to attractive offers at any time, without leaving the game. If players tap a banner, the ad is shown in full-screen, while the game is paused in the background. Thanks to the integration of iAd, fans of the genre now have the opportunity to download the popular off-road racing game for free from the App Store without limitations.

As with its successful predecessor, the object of Burning Tires TM Free is to face down your opponent with huge off-roaders over desert, ice, and lava tracks on a dozen detailed courses. Seven fun racers with individual driving characteristics are available to players. The intuitive controls combined with a sophisticated 3D driving physics and enemy drivers breathing down your neck provide constant thrills and gaming fun. Action replay with dynamic cameras let players view their success after the race.

‘Ad-funded mobile games are nothing new, but with iAd, Apple has created a format that does not cause media discontinuity, thanks to its multimedia capabilities and seamless integration. As a premium manufacturer, Apple is also able to market premium ads at fair prices. Ultimately, everyone wins. Players get free access to high-quality content, brands can present themselves and their products in a premium environment with an enormous reach, and developers have another option to monetize their costly development,’ says Michael Schade, CEO of FISHLABS Entertainment GmbH.

Those who want can also convert Burning Tires TM Free to an ad-free full version directly in the game for €0.79/U$0.99/£ 0.59.

About FISHLABS

FISHLABS is specialized in 3D mobile games development of rich racing and action titles on iPhone, iPad, Nokia, Android smartphones and J2ME (Java). The most successful brands of the game developer based in Hamburg, are award-winning titles like Galaxy on Fire TM , DEEP TM , Blades&Magic TM , Rally Master Pro TM , and Snowboard Hero TM .

 

FISHLABS is also known for extremely successful ad games on iPhone for clients like Volkswagen and Barclaycard, having dominated the App Store download charts in almost every country for weeks. To date, FISHLABS’ iPhone games generated more than 24 million downloads.

For more information visit www.fishlabs.net.

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