Business Talk and panel analyse trends and challenges in online games

GAMES CONVENTION ONLINE (8 - 10 July, 2010)

Leipzig, 10 June 2010

Constantly changing trends dominate the up-and-coming online games industry unlike almost any other on the game sector. The specific developments that companies should expect and how they can profit from them is the central theme for the GCO Trends&Challenges Business Talks and Panels. Nils-Holger Henning, Chief Communications Officer at Bigpoint, will speak on Friday 9 July, firstly on trends in online gaming. Following on from that, he will be part of a panel discussing the challenges in online game development. The GCO is from 8 to 10 July at the Congress Center Leipzig (CCL) in Leipzig.

The talk to be given by Nils-Holger Henning at this year's trade show GAMES CONVENTION ONLINE is headlined "Trends in a rapidly changing gaming world - how to successfully keep up with the speed." As well as analysing the main trends, he presents key strategies for the successful adaptation by the industry to these new developments. As someone who knows the industry, he sees a big advantage in the time needed for developing online games, for example. Unlike the PC and console branches, developers of browser games can react more quickly with new products as their response to trends.

"As one of the biggest gaming portals worldwide, we not only recognise gaming trends, we set them too. The GCO is the ideal business platform on which to discuss these changes and in the process, to help the industry to achieve even more growth," says Nils-Holger Henning.

Panel discussion with international industry experts

New and further development of browser games against the background of constant change is also the topic of the panel discussion with the title "Reinventing a broken wheel: online properties that re-launch successfully." Besides, Nils-Holger Henning, Dr. Pascal Zuta and Doki Tops will talk about their many years of experience in the online games sector. Since 2008, Dr. Pascal Zuta has been Managing Director of Aeria Games Europe, a fully owned subsidiary of the US-American online games publisher Aeria Games&Entertainment. In addition, Doki Tops, Managing Director of the Dutch 3D-online games developer Eximion, has extensive knowledge of the current challenges facing browser games producers.

The panel will be moderated by Sean Kauppinen, managing director of the US-American International Digital Entertainment Agency (IDEA). With more than 15 years of experience as a consultant in the interactive entertainment industry, he is known as an expert of the online games sector.

About the GCO Business Talks

With high-calibre speakers, the GCO Business Talks and Panels will deal with the current trends and topics in the online and mobile games industry. The series of talks will be held on all three days of the trade show in the Congress Center Leipzig (CCL) at the Leipzig Exhibition Centre. For the conference, including all Business Talks, trade visitors pay 60 euros a day, or 150 euros for a three-day ticket. The complete programme will be available online soon. Registration for the business talks is available on the website at: www.gamesconvention.com/programm/business-talks/informationen.

About the GAMES CONVENTION ONLINE

The GAMES CONVENTION ONLINE is the only dedicated specialist event for browser, client and mobile games. In the Congress Center Leipzig (CCL), an international exhibition section provides information on the industry's latest developments. It is accompanied by a wide-ranging parallel programme of talks and panels. Over the three days of the trade show, the international industry meets up to discuss new developments and trends, and in the course of Business Matching sessions, to set up and cultivate contacts as well as to initiate new business.

About Bigpoint

The developer and publisher Bigpoint ranks as one of the top 3 gaming portals worldwide and is a global market leader on the browser game sector. The games from the Hamburg company are used by more than 120 million people around the world. According to its own figures, Bigpoint grew by 4094.06 per cent within four years. Only in May this year, the internationally operating company received two awards at the GP Bullhound Media Momentum Awards in London.

About Aeria Games&Entertainment

Aeria Games&Entertainment Inc. was founded in 2006 in Silicon Valley, California. The publisher of Free-to-Play Multiplayer-Online-Games has a community of over 13 million members according to their own website. Just recently, the company launched an update of its own online gaming portal and announced an expansion of its available foreign languages game clients. The European office, Aeria Games Europe GmbH, is located in Berlin, Germany.

About Eximion

Eximion has been producing 3D online games since 2005. Developed by the company itself, the virtual platform Kalydo enables every downloadable 3D game to be played in the web browser. In addition, the Dutch company offers product solutions for the compression of games. Thanks to their Kalydo technology, games can be made up to 50 percent smaller which makes them more attractive to download and for inclusion in social networks.

About IDEA

As specialists for the interactive entertainment and digital media sector, the International Digital Entertainment Agency (IDEA) supports companies in the development and implementation of appropriate communications and growth strategies. Its consultancy services range from business development through strategic communications to advice on marketing campaigns. According to its own information, the international agency has also been supporting governments in building and improving their interactive entertainment industry markets for many years now.

Contact for the Press:

Nancy Pfaff, Press Officer

Phone: +49 341 678-8186

Fax: +49 341 678-8182

E-mail: n.pfaff@leipziger-messe.de

Internet:

www.gamesconvention.com

www.leipziger-messe.de


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