VERSAILLES, FRANCE – April 4, 2013 

Les Editions Albert René and BulkyPix, a publisher and developer of games and apps for smartphones and tablets, have signed an agreement to create two games based on the famous Asterix comic book series.

The games will plunge all fans of Asterix and Obelix, the world's most famous Gauls, into the funny and colorful world created over 50 years ago by two brilliant authors - René Goscinny and Albert Uderzo. Adored by millions of readers of all ages around the world, Asterix and his friends are now looking to conquer the App Store and Google Play.

Baptiste Cazaux, Licensing Director for publisher Les Editions Albert René, explains:

"We have high hopes of seeing Asterix perform well on the various digital platforms and we are proud to work alongside with a partner such as BulkyPix. Asterix is a phenomenon in the publishing world. Very few characters have created such a stir and continued to capture public's imagination 50 years later. The humor and values conveyed by the characters may be instrumental in the series' success, but it is the rich graphical world that makes Asterix so contemporary and ideally suited to all digital platforms. We have no doubt that these apps will prove a tremendous success with the legions of already impatient fans."

"Asterix is the world's best-known European comic book. BulkyPix is honored to be given the opportunity of using all its expertise to develop two high-quality games that will soon be available for mobile platforms," advises Vincent Dondaine, Managing Director of BulkyPix.

"The G-G-Gauls are back on smartphones and tablets!"

Asterix = 34 albums translated into 111 languages and dialects, with 350 million copies sold around the world. In addition to the success of the comics, the antics of Asterix and Obelix have also been adapted into cartoons, films, branding and console games. It was only logical that Les Editions Albert René and BulkyPix would decide to give the series a strong presence on today's popular devices - smartphones and tablets.  

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