Cafe.com - Community Gaming Like You've Never Played Before

FOR IMMEDIATE RELEASE

NY, NY, April 3, 2008 -- Cafe.com today announced the opening of its social online games site, Cafe.com, offering casual gamers a place to Play, Win, Meet, and have fun all within a friendly, safe, social environment. The free games site features more than 50 highly addictive casual games wrapped inside a social networking experience.

Cafe.com stands apart from other online gaming efforts with its emphasis on:

    <*> Deluxe line-up of top-produced casual games, some familiar, others never-played before <*> Web 2.0 social networking features including communications, community and security controls <*> MiniMe 3D avatars that can be customized to match your persona or turn you into someone completely different <*> Real-time multi-player action (from 2– 6 simultaneous players), along with single-player games <*> Virtual in-game“boosts” that enhance game play and add a level of strategy and skill that is unrivaled
Cafe.com is also about friendships, old and new. Inviting friends and family is quick and painless with an import tool that brings in address books, buddy lists and Facebook, MySpace, Bebo and Hi-5 contacts.

And, making new friends has never been easier or more fun. Cafe.com brings members together with a range of search and discovery tools, including find friends near by, find friends who have similar games interests, and find friends who are online. Combined, they make discovering new friends almost as much fun as teaming up with them, or competing against them.

Pointing to the rise in social networking, Cafe.com CEO, Roman Nouzareth explains,“Cafe.com integrates the best aspects of social networking centered around great game play. In the end, we’re only as good as our games and we see that as one of our game winning advantages. Over our 7 years of industry experience, we have learned the right ingredients that go into making a fun casual game. Cafe.com offers something for everyone. And, when you combine great games and a friendly, competitive and collaborative social platform, a new entertainment medium is born.”

Cafe.com is also ushering in a game changing business model -- micro-transactions. Micro-transactions allow members to purchase game Boosts, as well as additional MiniMe outfits, accessories and even expressive movements and gestures. Online games based on micro-transactions have become hugely popular in Asia and is beginning to catch on in Europe and in the US. Cafe.com represents the cutting-edge for micro-transactions, where it is an integral part of the gaming experience and seamlessly integrated throughout the community. To fuel the micro-transactions are Cafe Coins, the accepted Cafe.com currency. All new members receive 10,000 Cafe Coins. In the near future, the site will also host online gaming tournaments and offer virtual gifts.

The company is continuously adding new titles to its growing slate of web and downloadable casual games. Cafe.com is offering game developers Open Game and Platform APIs along with developer support to spur innovation. The community gaming service is aggressively signing up world-class developers to create new, compelling games for the platform.

Cafe.com is the brainchild of Boonty, one of the largest casual game platforms in the world. The company’s vast experience in the production, distribution and marketing of casual games has helped them to advance the new social gaming paradigm. Cafe.com has been under development for more than two years. The site is targeting the primary casual gaming audience, which is 50% women, 60% over 26 years old, as well as the Gen-Y youth market with its free service.

About Cafe.com

Cafe.com is all about having fun, meeting new people and playing great casual games. Under development for more than two years, the Free Online Game site brings a Web 2.0 community and social networking environment to casual gamers of all ages. The site allows for unique ways to make new friends and include existing ones. Cafe.com is the brainchild of Boonty, a leading casual games platform and largest independent online distributor.

About Boonty

Boonty is one of the largest casual games platforms in the world, operating in more than 25 countries. Since its launch in 2001, the company’s customized end-to-end solutions have been implemented by major publishers, Internet portals, ISPs, mobile phone operators, advertisers, Internet communities, and PC manufacturers globally. Boonty has offices in New York, Paris, Singapore, Tokyo, and Beijing. Boonty.net

Additional Resources:

Video on You Tube: Youtube.com/CafeGames

Pictures on Flickr: Flickr.com/cafegames

Cafe.com site: Free Online Games

PR contact:

Richard Krueger

rkrueger@cafe.com

Cafe name: kruman

(212) 784-9273


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