Call of Duty 4: Modern Warfare Variety Map Pack Sets Xbox LIVE Marketplace Record

FOR IMMEDIATE RELEASE

Santa Monica, CA– April 17, 2008 -- Activision, Inc. (Nasdaq: ATVI) announced today that the Call of Duty 4®: Modern Warfare™ Variety Map Pack, developed by Infinity Ward, has set a new record for the number of paid downloads on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft, surpassing one million downloads in the first nine days since its release. Additionally, Xbox LIVE members played more than 30 million sessions and logged more than 30 million hours of gameplay. Available exclusively for download via Xbox LIVE online entertainment network now through April 24, the Call of Duty 4: Modern Warfare Variety Map Pack expands the experience of Call of Duty 4: Modern Warfare, the worldwide best-selling game in units of 2007, according to The NPD Group, Chart Track and The GFK Group. Since its release, Call of Duty 4: Modern Warfare has sold in excess of nine million units worldwide.

The Call of Duty 4: Modern Warfare Variety Map Pack includes four new multiplayer maps featuring a variety of locations, while supporting split-screen and system link play for 800 Microsoft Points. The Call of Duty 4: Modern Warfare Variety Map pack will be available for download via the PlayStation Network beginning April 24 for $9.99.

“Call of Duty 4: Modern Warfare delivers one of the best online multiplayer experiences ever,” said Will Kassoy, senior vice president, global brand management, Activision Publishing, Inc.“We are excited to be able to expand that experience and deliver to fans a new variety of locations and environments which have all of the intensity they have come to expect with Call of Duty.”

“Infinity Ward is extremely grateful for support from our loyal Call of Duty 4: Modern Warfare community around the world,” said Robert Bowling, community relations manager, Infinity Ward.“From the beginning, we were committed to do our best and that continues now with the Variety Map Pack. We can’t wait to get back online with everyone.”

The momentum will continue this weekend as Microsoft Corporation (MSFT) has teamed with Activision, Inc., (Nasdaq: ATVI) and Infinity Ward to launch its newest online offensive: Call of Duty® 4: Modern Warfare™ LIVE Fire Weekend 2008, a 72-hour play and win sweepstakes full of games and prizes beginning on Friday, April 18 at 12:01 a.m. EDT through Sunday, April 20 at 11:59 p.m. EDT. Hourly prizes will be awarded throughout the weekend, including Call of Duty 4: Modern Warfare shirts, Infinity Ward autographed posters and Xbox LIVE point cards. One Grand Prize winner also will receive an Infinity Ward autographed Xbox 360 Elite console and a Limited Edition Call of Duty 4: Modern Warfare faceplate, among other items. Players can register now through April 17, 2008 at 11:59 p.m. EDT at www.xbox.com/livefire.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in theU.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision generally uses words such as“outlook”,“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recent acquisitions and the identification of suitable future acquisition opportunities the timing and successful completion of the combination of Vivendi Games with Activision, the combined companies’ success in executing planned strategies and achieving assumed synergies and cost savings, and foreign exchange rate changes. Other such factors include additional risk factors identified in Activision’s most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

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© 2007 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks and Modern Warfare is a trademark of Activision Publishing, Inc. All rights reserved. Xbox 360 and Xbox LIVE are either registered trademarks or trademarks of Microsoft Corporation.

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Oliver Gubba

+49 69 9577 5219

oliver@step-3.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.