CALL OF DUTY® 4: MODERN WARFARE™ GAME OF THE YEAR VARIETY MAP PACK AVAILABLE THIS WEEKEND FOR HALF PRICE

FOR IMMEDIATE RELEASE

London, UK– September 11, 2008– Gamers find your Kevlar, because this weekend the bullets will fly as Call of Duty® 4: Modern Warfare™ Variety Map Pack hits half-price on the Xbox LIVE® online entertainment network for a limited time. Starting Sept. 12 (8:01 pm/GMT) and running through 8.00pm on Sept. 14, Activision Inc.’s (Nasdaq: ATVI) blockbuster DLC by Infinity Ward will be available for 400 Microsoft Points. As part of the limited time offer, Xbox LIVE will also will host a Double XP Weekend, allowing players to earn twice as many Experience Points. Additionally, during the release, the limited edition Prestige gamer pics will also be made available, for free download on Xbox LIVE® Marketplace.

Members of Infinity Ward will also be online between 8.00pm– 12:00 am/GMT on Saturday, September 13 to play with fans. While online, players should be sure to add the following Infinity Ward gamertags to their friends list:

Fourzerotwo

COD4artistWill

COD4qaEd

COD4qaJustin

COD4designerJon

COD4designer1

COD4designer2

COD4studioVince

COD4studioJason

The Call of Duty 4: Modern Warfare Variety Map Pack includes an adrenaline-pumping four Modern Warfare maps.

•“Broadcast” features tight corridors and wide open parking lots where large groups utilize strategic maneuvers through close-quarter fighting

•“Chinatown” delivers the action by the full moon against a backdrop of brightly colored lamps, antique shops and neon signs of the local district

•“Killhouse” is a desolate warehouse under enemy attack where squads must move from building to building to full take control of the combat

•“Creek” is a large open village nestled in a heavily wooded area, where games will fight between high ridgelines and deep in underground caves

More details on the Call of Duty 4: Modern Warfare Variety Map Pack, Double XP weekend and information regarding terms, conditions, and official rules are available on the official event page: www.infinityward.com.

Call of Duty 4: Modern Warfare is rated“16+” by the PEGI for Violence and Bad Language. For information and updates on Call of Duty 4: Modern Warfare, players can visit: www.callofduty.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook”,“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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©2008 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All rights reserved.

Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation.

All other trademarks and trade names are the properties of their respective owners.

For Information, Contact:

Lucy Fairbrass

PR Manager

Activision, Inc

02030601085

Lucy.fairbrass@activision.com


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