CALL OF DUTY®: BLACK OPS COLLECTOR’S EDITIONS NOW AVAILABLE FOR PRE-ORDER IN THE UK

London, UK– 12th August 2010– Activision Publishing, Inc. (Nasdaq: ATVI) has de-classified details regarding the Collector’s Editions for Treyarch’s upcoming game, Call of Duty ® : Black Ops, which is expected to be the entertainment event of 2010. The Call of Duty: Black Ops Prestige Edition and the Call of Duty: Black Ops Hardened Edition, are expected to be this year’s hottest collector’s items. Call of Duty: Black Ops launches on 9th November, giving gamers the latest classified surveillance technology -- the RC-XD -- as part of the Call of Duty: Black Ops Prestige Edition.

For the Prestige Edition, Treyarch and Activision created an entirely original remote controlled surveillance vehicle inspired by the RC-XD from Black Ops Multiplayer. With a range of up to 200 feet, the RC-XD Surveillance Vehicle has a fully-functioning remote camera that transmits both TFT colour video and audio to its operator.

The Prestige Edition is inclusive of the Hardened Edition, which includes a custom Black Ops limited edition medal, exclusive Black Ops Avatar outfit, as well as four playable co-operative maps.

The Prestige Edition is now available in limited supplies for pre-order in the UK, exclusively through HMV, GAME and Gamestation.

"Call of Duty: Black Ops is a game-changing release and will be an absolutely huge event for us - without doubt the defining game of 2010” says, Tim Ellis Head of Games at HMV.“We've been gearing up for what will surely prove our biggest title of the year - both online at hmv.com and in-store, and our teams are already on the case planning launch activity that will hopefully give fans of the franchise every chance to share in their passion for this iconic release."

“The COD phenomenon marches on and we know that fans will want to get their hands on this incredible edition” says, Martyn Gibbs, managing director of GAME Group UK.“With one of the most anticipated titles of the year, we’re working hard to deliver a launch that will make us the place to come and celebrate this fantastic game. From the sneak previews we’ve been given, it’s going to be a must-have title and we can’t wait to see how our customers react to the game and this limited edition.”

The Call of Duty: Black Ops Prestige Edition and Hardened Edition will be available for the Xbox 360 ® video game and entertainment system from Microsoft and PlayStation ® 3 computer entertainment system when Call of Duty: Black Ops opens worldwide on 9th November 2010. Black Ops drops gamers deep behind enemy lines into the world of deniable operations as a member of elite Black Ops units. Standard editions of Call of Duty: Black Ops will also be available for the Xbox 360 ® video game and entertainment system from Microsoft, PlayStation ® 3 computer entertainment system, Nintendo Wii and Windows ® PC. These platforms are not yet rated by PEGI. Also in development, Call of Duty: Black Ops for Nintendo DS is rated 16+ by PEGI.

For more information, visit www.callofduty.com/blackops and also via Twitter @JD_2020.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality“hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Call of Duty and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Wii and Nintendo DS are trademarks of Nintendo.


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