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CALL OF DUTY® ELITE WILL UNITE AND IGNITE GAMING’S LARGEST ONLINE COMMUNITY

Will Launch With This Year’s Most Anticipated Release

Call of Duty®: Modern Warfare® 3 on 8 th November, 2011

London, UK– 31 st May, 2011– The world’s most passionate online gaming community can now connect, compete and improve their Call of Duty® multiplayer experience through Activision’s (Nasdaq: ATVI) innovative new online service, Call of Duty Elite .  

Developed from the ground up by Activision’s new Beachhead studio, Call of Duty Elite offers cutting-edge features that significantly enhance the franchises’ multiplayer experience and deliver a new level of social engagement that will unite more than 30 million players worldwide. Additionally, the service will offer exclusive, high-production value, original entertainment programming designed exclusively for the Call of Duty community.

“The average Call of Duty player spends 58 minutes per day playing multiplayer. That is more than the average Facebook user spends per day on Facebook. And yet, right now, there are very few tools to unite and super charge that social community,” said Eric Hirshberg, CEO of Activision Publishing.“Whether it’s allowing you to connect with your friends, or people of a similar skill level, people who live in your city, people who share your favourite passions, join competitive clans or social groups, or upload, view and comment on the incredible mass of player-generated content, or watch and comment on exclusive created content, Call of Duty Elite will give people more ways to connect with fellow players than ever before. Elite will also allow players of every level to improve their game with an intuitive suite of tools, and compete in tournaments for both real and virtual prizes.”

Call of Duty Elite will include several industry-first innovations, and is a key differentiator for this year’s most anticipated game, Call of Duty: Modern Warfare 3.   Elite will offer two-way communication between the service and the game, so that the choices and decisions that players make in Elite through the mobile and web interfaces will affect their in-game experience.  The service will be fully integrated into Call of Duty: Modern Warfare 3 and will launch alongside the game on 8 th November, 2011 .

Call of Duty Elite’s features and services engage the community in three key ways: 

·         Connect : Call of Duty Elite gives players unprecedented control over their multiplayer experience, transforming it into a true social network. Players can compete against friends, players of similar skill levels and players with similar interests, join groups, join clans, and play in organised tournaments. They can also track the performance, progress and activity of their entire network, both in the game itself, as well as through mobile and web interfaces.  Elite will be an "always on" way for players to connect with the Call of Duty community. 

·         Compete: Call of Duty Elite establishes the most exciting, competitive environment in a multiplayer game.  Players will have available a constant stream of events and competitions, tiered to group them with those with similar abilities .   Both in-game and real-world prizes will be rewarded to all skill levels.

·         Improve:   Call of Duty Elite is like having a personal online coach. It provides players with a dynamic strategy guide that tracks their statistics and performances down to the most minute details.  It can show gamers how they stack up against their friends or others in the community. Tools and information are provided so players can learn and up their game.

Carrying forward to future Call of Duty games, Elite will chronicle a player’s gameplay history in a cohesive career record, keeping track of every kill, every game and progress.

Call of Duty Elite has been tailored for Call of Duty’s diverse base of players– hardcore gamers, casual weekend warriors and even beginners,” added Hirshberg. “Over 7 million gamers play Call of Duty online each day logging hundreds of hours of multiplayer per player per year.  Of course, the out of the box Call of Duty multiplayer experience that gamers have come to love and expect will continue as is.  However, for those players looking for more, Call of Duty Elite will supercharge their experience.”

Many key features of Call of Duty Elite will be available to Call of Duty players free of charge.  Additionally, for players who want to up their game, Call of Duty Elite will offer a premium membership with a wide range of state-of-the-art services, exclusive entertainment programming and all-inclusive game content for less than the cost of any comparable online entertainment service currently in the market. 

The service will be accessible on a number of platforms -- via web browsers, mobile devices, through game consoles and within the game interface itself -- so that players can connect with Call of Duty Elite whenever and wherever they want.

Call of Duty Elite will launch this autumn with Call of Duty: Modern Warfare 3. However, to test the scale of the service, Activision will hold a public beta this summer for Elite with Call of Duty®: Black Ops .  For more information, go to www.callofduty.com.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties.   Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements.  Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality“hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc.  All rights reserved.  All other trademarks and trade names are the properties of their respective owners.

For further information, please contact:

Lifestyle Press

Frank PR

activisionpr@frankpr.it

Specialist Press

Activision UK

ukpr@activision.com

  


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