SAN MATEO, Calif. — April 11, 2012 — Capcom®, a leading worldwide developer and publisher of video games, today announced that World Gone Sour™ is now available for download on PlayStation®Network and Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft. Based on the popular Sour Then Sweet® candy Sour Patch Kids®, World Gone Sour will put players in the role of a miniature lost piece of candy that sets off on a journey to find its ultimate destination – the human stomach.
Gamers traverse through a stylized human-sized world, guiding the tiny hero through unique locations such as the frozen tundra of the ice cream display, the hot griddle of sizzling hamburgers and popping popcorn, and the un-inviting spooky shed. Players must use a combination of jumps, twists and puzzle-solving using collected Sour Patch Kids found along the way to negotiate and overcome larger than life obstacles.
The console versions allow for two friends to team up for local co-op play and include support for global leaderboards as well as Microsoft Achievements and PlayStation® trophies. World Gone Sour is available now on PlayStation Network for $4.99 and on Xbox LIVE Arcade for Xbox 360 for 400 Microsoft Points. The game can also be downloaded on PC for $4.99.
In addition, the game features the recently released “World Gone Sour (The Lost Kids)” track from Grammy award-winning hip-hop artist Method Man. The journey of the Sour Patch Kids includes additional star personality with cheeky narrations by actor Creed Bratton (“The Office”), who provides snack-sized quips and tidbits throughout the game.
The game is rated “T for Teen” by the ESRB. For more information on the World Gone Sour video game, please visit: press.capcom.com and http://www.capcom-unity.com. For more information about Sour Patch Kids, please visit www.sourpatch.com and follow them on Facebook.com/sourpatchkids.
ABOUT SOUR PATCH KIDS
Sour Patch candies were launched in 1985 and have long been a favorite among people of all ages. Sour Patch is known for its " Sour Then Sweet taste sensation," in which the sour coating gives a real sour hit in the mouth, but quickly turns sweet to offer a satisfying candy treat. Today, Sour Patch is the #1 selling all sour candy brand in the U.S. marketplace. The Sour Patch family of soft and chewy candy products includes Sour Patch Kids, Sour Patch Watermelon, Sour Patch Kids Berries®, Sour Patch Extreme®, and Sour Patch Xploderz®. To learn more about Sour Patch Soft and Chewy Candy, visit www.sourpatch.com.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company’s iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil ®, Street Fighter ®, Mega Man ® and Devil May Cry ®. Capcom maintains operations in the U.S., U.K., France, Germany, Tokyo, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.
Capcom, the Capcom logo, Devil May Cry, Mega Man and Resident Evil are either registered trademarks or trademarks of Capcom Co., Ltd., in the U.S. or other countries. Street Fighter is a registered trademark of Capcom U.S.A., Inc. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other marks are the property of their respective owners. SOUR PATCH, WORLD GONE SOUR and all related marks are trademarks of Kraft Foods.
SymphonyIRI InfoScan database for Non-Chocolate Candy Everyday Category Total US Dollar Sales, FDMxC, 52 Weeks Ending 8/21/2011