LONG BEACH, Calif. – May 3, 2013 – Cie Games – the makers of Car Town , the world’s leading social automotive-based game – has partnered again with Universal Partnerships & Licensing on a comprehensive promotion, coinciding with the highly anticipated theatrical release of Fast & Furious 6 on May 24, 2013.
The partnership between Cie Games and Universal will combine virtual and real-world efforts, including significant in-game film integration with missions inspired by the movie, a Regal Entertainment Group (NYSE: RGC) ticket purchasing promotion and a home entertainment retail component. Cie Games is also one of the partners providing prizing for an instant win code on a Fast & Furious 6 co-branded NOS® Energy Drink promotion, offering consumers the chance to win a virtual branded NOS Scion tC racecar in the Facebook game Car Town.
Debuting today, Car Town players can purchase advance tickets to Fast & Furious 6 after viewing the trailer at the Regal Cinemas in-game drive-in theatre environment. The purchase will unlock another exclusive in-game item: a virtual 2013 Dodge Charger SRT8. The offer, powered by Fandango, runs through Thursday, June 13.
The Regal ticket promotion comes on the heels of another recent Car Town update, which introduced a Fast & Furious Experience Hub. This Hub combines content based on the first five movies in the franchise, including garages where players can build cars, with popular racing locations from memorable scenes in the movies. Coinciding with the launch of Fast & Furious 6 in theaters, Cie Games will unveil three Fast & Furious 6 adventures in-game as part of the Experience Hub. These three adventures will allow players to join iconic characters from the movie on fast-paced and exciting missions.
“We’re continuing to expand our popular Facebook game Car Town beyond the social media platform and into the real world,” said Dennis Suggs, president and CEO, Cie Games. “At the same time we’re providing outreach into social media for Universal Pictures and the Fast & Furious franchise. Both aspects of this promotion speak to Cie Games’ mission to use great interactive content to reach consumers through cross-media integration to promote brands in a fun and unique way.”
With nearly 50 million lifetime players, Car Town is one of the leading games on the Facebook platform, and the game’s recently launched sequel for iPhone, iPad and iPod touch, Car Town Streets, has broken into the Top 10 Games chart on the App Store in multiple countries.
Game logo, screenshots and press assets for Car Town can be found here:
About Fast & Furious 6
Vin Diesel, Paul Walker and Dwayne Johnson lead the returning cast of all-stars as the global blockbuster franchise built on speed races to its next continent in Fast & Furious 6. Reuniting for their most high-stakes adventure yet, fan favorites Jordana Brewster, Michelle Rodriguez, Tyrese Gibson, Sung Kang, Gal Gadot, Chris “Ludacris” Bridges and Elsa Pataky are joined by badass series newcomers Luke Evans and Gina Carano.
Since Dom (Diesel) and Brian’s (Walker) Rio heist toppled a kingpin’s empire and left their crew with $100 million, our heroes have scattered across the globe. But their inability to return home and living forever on the lam have left their lives incomplete.
Meanwhile, Hobbs (Johnson) has been tracking an organization of lethally skilled mercenary drivers across 12 countries, whose mastermind (Evans) is aided by a ruthless second-in-command revealed to be the love Dom thought was dead, Letty (Rodriguez). The only way to stop the criminal outfit is to outmatch them at street level, so Hobbs asks Dom to assemble his elite team in London. Payment? Full pardons for all of them so they can return home and make their families whole again.
Building on the worldwide blockbuster success of Fast Five and taking the action, stunts and narrative to even greater heights, Fast & Furious 6 sees director Justin Lin back behind the camera for the fourth time. He is supported by longtime producers Neal H. Moritz and Vin Diesel, who welcome producer Clayton Townsend back to the series. www.thefastandthefurious.com
About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,367 screens in 580 locations in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of March 29, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.
About Cie Games
Cie Games is a leading developer and publisher of social and mobile games. Its popular game, Car Town , is the first Facebook game built around brands and has attracted nearly 50 million players worldwide. The company recently released a follow up, Car Town Streets , for iPhone, iPad and iPod touch, which is one of the Top 10 Games on the App Store in multiple countries. Through its products, Cie Games has developed licensing, advertising and marketing partnerships and integrations with more than 35 major companies and brands, including NASCAR, General Motors, NBCUniversal, Honda, Sony Pictures, Regal Entertainment Group, and Walmart. Cie Games is based in Long Beach, California. For more information, visit www.ciegames.com.
About Universal Partnerships & Licensing
UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world–renowned theme parks. NBCUniversal is owned by Comcast Corporation.
Wonacott Communications for Cie Games
Mark Van Lommel / Chan Lim
(310) 477-2871 ex. 666 / 670
# # #