London, UK, Thursday 10 th July 2013 – CashPlay.Co has announced its first developer partner, G4M3 Studios, for the launch of the first mobile skill game to feature cash tournaments worldwide. CashPlay.Co is a new way to monetize online and mobile games via player versus player cash tournaments, enabling developers to generate revenue from their games by offering gamers the ability to compete for real money against each other.
The first title from the Madrid-based G4M3 Studios to integrate with CashPlay.Co will be an endless running game called Crazy Lazy Runner, which will be available on Android and iOS. The multiplayer version, in which players will be able to place real money stakes against their friends based on their skills in the game, is in closed beta and will be ready to play in the coming weeks.
G4M3 chose to partner with CashPlay.Co in order to offer its community of players a new way to compete, increasing player engagement and enabling the studio to benefit from a new revenue channel that doesn’t negatively impact player experience.
Having received $3 million in funding earlier this year, CashPlay.Co is cash-based social betting site BuddyBet’s rebranded B2B monetization platform for game developers, offering easy integration into online and mobile games for a developer community needing a monetization model that doesn’t detract from the game experience. CashPlay.Co’s recent market research found that many gamers were annoyed with disruptive and distracting game monetization techniques such as free-to-play and mobile advertising, and a full 40% confirmed they would like to be able to bet on the games they play.
Jarrod Epps, CEO of CashPlay.Co, commented, “For the majority of game developers, the current model of monetization simply isn’t working. We are talking to companies with well over a million downloads whose games aren’t even generating enough cashflow to keep baseline operations in place. And we know that gamers themselves are frustrated with freemium and pop up ads that ruin their playing experience, to the point where almost half the players we surveyed said these monetization methods ruin their gaming experience completely. This platform is a big win for both the businesses that make games and the people who play them. Not only does CashPlay.Co add to the experience by offering players an optional way to be more passionately involved in the games they play, we are also helping developers support the development of their games through our global monetization solution.”
“As a competitive skill based title, G4M3’s upcoming Crazy Lazy Runner is the perfect game to see the first CashPlay.Co integration,” said Epps. “The G4M3 team has been working hard to make this happen as the first game to go live, and there are about a dozen more developers hot on their tail with their own cash tournament integrations.”
Juan Carillo, Lead Game Designer at G4M3 Studios, commented, “With Cashplay, we are able to reach a new level of multiplayer competitiveness in our game, Crazy Lazy Runner. It’s now not just about defeating your friends and winning the race, it’s about upping the stakes and maybe making some money while doing it.”
G4M3 Studios is the first developer partner to be announced among a number that have reacted positively to the opportunity to offer cash tournaments worldwide, with CashPlay.co’s back-end experience in handling cash transactions and the related fraud issues ensuring the security of the system.
Cashplay is an easy way for developers to integrate worldwide skill based player-to-player wagering into online and mobile games, take an average of two days of development to integrate. Founded by a team of experts with an extensive background in real-cash online gambling as well as social gaming, the group owns a number of businesses built on bespoke cash handling and wagering/transaction services, including BuddyBet.com, and has experience in integrating with nearly 200 websites and game portals.