FOR IMMEDIATE RELEASE
June 14, 2007
WHO: The Casual Games Association, the industry’s leading advocacy group that represents casual gaming executives, publishers and developers from around the world.
WHAT: With increasing popularity, casual games are proliferating and securing a captive audience worldwide. By 2008, the casual games industry is expected to reach $1.5 billion worldwide, with $690 million from North America. About 60 million downloads of casual games each month and 200 million people playing online casual games. (Data from CGA and DFC Intelligence 2006 Casual Games Market Report)
The Casual Games Association will gather industry leaders– gaming executives, publishers and developers– with the unified mission of promoting casual games and securing their continued growth, development and boundless creativity.
Examples of Casual Games include: Bejeweled, Solitaire, Mahjong, The Sims, Diner Dash, Mystery Case Files and Slingo.
Keynote and Featured Presenters include:
Peter Moore, Corporate Vice President, Microsoft Corporation
Steve Youngwood, Executive Vice President, Nickelodeon and MTVN Kids and Family
Nolan Bushnell, CEO and Founder of uWink, Inc. and Founder of Atari Corporation
John Vechey, co-Founder and Director, PopCap Games
Ed Zobrist, President Sierra Online/Vivendi Games
Greg Schaffer and Bernie Stolar, Google
WHEN: July 17– 19, 2007
WHERE: Benaroya Hall, 200 University Street, downtown Seattle
Journalists and analysts interested in briefings with executives from the Casual Games Association should contact David Oro at (707) 558-8585 or firstname.lastname@example.org. For more information about the conference, visit http://seattle.casualconnect.org.
About the Casual Games Association
The Casual Games Association is an international organization dedicated to promoting casual games for general consumers and providing educational resources for game development, the association hosts annual conferences in Seattle, Kyiv and Amsterdam, publishes a magazine three times a year, and issues research reports on the industry. For more information about the association, visit http://www.casualgamesassociation.org.
David T. Oro
For the Casual Games Association
+1 (707) 558-8585
Casual Games Association Europe
+7 913 905 55 43