Edge – the world’s most respected multi-format videogame brand – has secured CCP Games as sponsor of its free-to-play week on Edge-Online .

From this week, CCP Games will take over the whole site for seven days in the build-up to the F2P Summit which is due to take place in London on Wednesday 26 September.

For the entire week will investigate gaming’s fastest-growing business model, free-to-play gaming. From App Store success stories and the new breed of online PC games to the state of play on Facebook and the next generation of browser games, Edge-Online will lift the lid on how and why free-to-play gaming has shaken up the industry.

Richard Keith, Publisher of Edge, says: “There’s nothing more exciting right now in videogames than free-to-play. These dynamic models are changing the way games are made, marketed and played which is why Edge-Online has dedicated a whole week to explore what free-to-play means to the industry, and I’m delighted to have one of the leading players in the free-to-play market, CCP onboard.”

David Reid, Chief Marketing Officer of CCP Games, says: “CCP Games is proud to sponsor Edge-Online’s free-to-play week.  As developers of DUST 514, the PlayStation 3 exclusive free-to-play shooter, we recognize how quickly this new business model is growing in the Western world.  It’s important that the industry address this growing trend.”


For more information please contact:

Ben Bolton, Senior Communications Executive for Future on 020 7042 4034 or 07940 530424 or

About Edge:

Multi-format videogame magazine Edge was first published in 1993. Since launch, it was won the MCV award for Best Magazine Team and six Magazine Of The Year awards from InDin and the Games Media Awards.

About Future:

Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events.  We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our biggest-selling products include T3, Total Film, Classic Rock and Official Xbox Magazine. Our websites include , , and (the UK's number one consumer technology website). Future sells 2.2 million magazines each month; we attract more than 40 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK's number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year for the second year running at the Association of Online Publishers Awards 2012.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at