For immediate release
WARSAW, MARCH 26, 2008– CD Projekt RED today announced the appointment of Tom Ohle to the position of Vice President of PR and Marketing, North America&UK. The hiring is part of CD Projekt RED’s plan to expand its reach and influence in North America and the United Kingdom as the company continues to grow following the success of its debut title, the PC role-playing game, The Witcher.
Tom most recently served as Director of his public relations studio, Evolve PR, and he has managed and executed PR and community campaigns for such leading companies as 2K Games, Atari, BioWare, Microsoft Game Studios, NVIDIA and Stardock.
CD Projekt RED’s debut game, The Witcher, is a worldwide hit. After several years of development and a record budget for a Polish media product, The Witcher launched to much critical and commercial success. To date, the game has earned more than 45 awards, including prestigious honors like Best PC RPG of the Year at IGN.com, GameSpy, Play and the US edition of PC Gamer, as well as GameSpot’s Readers’ Choice award for Best RPG. Rave reviews from fans and media have translated into excellent sales results, as the game has sold more than 600,000 copies around the world. The company recently announced The Witcher Enhanced Edition, which further improves the existing gameplay, introduces two new adventures alongside the D’jinni Adventure Editor and features numerous bonus items packed in the box, including the official soundtrack CD, an album of music inspired by the game, a cloth map of The Witcher’s world and more.
“We have been working with Tom for some time now and our collaboration has been very productive,” said Adam Kicinski, CEO of CD Projekt RED.“Appointing Tom to the position of Vice President is a big step towards strengthening our position in the demanding Western markets, particularly in America. With Tom as our representative, our confidence in the commercial success of our titles is greatly boosted.”
“I can’t really express how happy I am to join CD Projekt RED,” said Tom Ohle.“I love the people, the company and The Witcher. The company has a lot of ambitious goals and a tremendous amount of promise, and I hope I can help CD Projekt RED make a big splash on the global games market. The Witcher was really just the beginning.”
ABOUT THE WITCHER
The Witcher is a role-playing game developed by Warsaw, Poland-based CD Projekt RED. The game uses a new version of the BioWare Aurora Engine, titled Aurora 2007. It is set in the world created in the books of Andrzej Sapkowski, The game tells the story of Geralt, a professional monster slayer drawn into political intrigues. The Witcher is an RPG designed and intended for mature players. For more information, visit http://www.thewitcher.com.
ABOUT CD PROJEKT RED
CD Projekt RED was established in February 2002 as the sister company of CD Projekt. CD Projekt RED’s mission is to become one of leading RPG developers in the world, developing games that combine the best trade practices with original ideas. One of the company’s guiding values is working in close contact with the players and listening and reacting to their opinions, both in the scope of developed games and the methods of delivering them to gamers’ hands. The studio’s first game is The Witcher, a title warmly welcomed by fans of the genre and showered with awards by professional media. To this day, The Witcher has won over 40 distinctions, including prestigious awards like PC RPG of the Year from IGN.com, GameSpy and PC Gamer, as well as Gamespot’s Readers’ Choice award for Best RPG. During only three months since the premiere, 600,000 people all over the world have purchased the game. CD Projekt RED benefits from the experience and financial support of CD Projekt’s publishing arm, the largest PC games distributor in Central Europe. Currently, CD Projekt RED consists of 70 people working on The Witcher: Enhanced Edition and another as-of-yet unannounced project. More information is available at www.thewitcher.com.