cdv Software Entertainment AG Establishes UK Presence

Frankfurt, Germany, July 22, 2008– cdv Software Entertainment AG, a leading global full-service provider of services to the interactive entertainment industry, today announced the creation of London-based cdv Software Entertainment Ltd., establishing the firm’s direct presence in the United Kingdom.

Industry veteran David Walker, formerly in leadership roles at Virgin Interactive, THQ, and 505 Games, will head up the newly formed office as Managing Director. David will be supported by Marketing Manager Matthew Walker, having held marketing positions at Virgin Interactive, Activision and Crave.

“The United Kingdom is clearly a significant market and important to cdv’s long-term strategy as a global service provider, and is best served by an experienced and knowledgeable local presence,” said Christian Gloe, CEO of cdv Software Entertainment AG.“Both David and Matthew have a breadth of knowledge of the interactive entertainment market in the UK and will have an immediate positive impact. We are delighted to welcome them as part of the cdv team.”

“We are very excited at this opportunity, where cdv’s flexible business model enables us to offer significantly more to partners than the traditional publisher/developer model,” indicated cdv Software Entertainment UK Ltd. Managing Director David Walker.“We are thrilled to showcase these opportunities with the complete cdv line-up, including Gamecock Media’s Mushroom Men, Hail to the Chimp and Velvet Assassin.”

About cdv Software Entertainment AG

cdv Software Entertainment AG is the only publicly traded, independent full service provider for the games sector in Germany. Together with its subsidiaries cdv Software Entertainment USA, cdv POS GmbH, Gamesmania, seven_m, and cdv Madrics Media S.A.S, cdv has outstanding contacts within all key markets and decades of expertise. As a leading sales and service partner for the entire games and software industry, cdv is excellently positioned on the global market thanks to branches focused on Germany, Switzerland and Austria (GSA), North America, France, the Benelux, Hungary, the Czech Republic and Slovakia as well as noted international partners. Alongside its strong product placement and international distribution logistics, cdv offers its customers a wide range of sales-promoting methods and an extensive, professional marketing and promotion service from a single source. The company, which was founded in 1989 and is headquartered in Frankfurt, Germany,has been on a steady growth course since its 2007 consolidation and is aiming in the medium term for a strong market position as one of the globally leading full service providers in the games sector. More information is available at http://www.cdv.de.

Press Contact:

cdv Software Entertainment AG

Bernd Reinartz

ph: +49 (0) 69 4056373-602

bernd.reinartz@cdv.de

North American Media–

cdv Software Entertainment USA

Mario Kroll

ph.919.386.3475

Mario.kroll@cdvus.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.