CEA AND NATIONAL ACADEMY OF TELEVISION ARTS AND SCIENCES TO UNVEIL GLOBAL MEDIA AWARDS AT THE 2009 INTERNATIONAL CES

FOR RELEASE

Arlington, Va., June 12, 2008– The Consumer Electronics Association (CEA)® today announced a partnership with the National Academy of Television Arts and Sciences (NATAS) for the 2009 International CES. As part of the partnership, NATAS will launch a new Global Media Awards program focused on technology and content programming at the 2009 CES. Produced by CEA, the 2009 International CES, the world’s largest event for consumer technology, will return to Las Vegas, January 8-11, 2009.

“The International CES is the global intersection of digital entertainment and technology,” said Gary Shapiro, president and CEO, CEA.“The companies responsible for bringing new digital media and content to consumers around the world deserve special recognition and the International CES is the perfect venue for this new awards program. We’re thrilled to partner with NATAS to bring this new collaboration to the CES show floor.”

Peter O. Price, President and CEO of NATAS, applauded the joint initiative, noting,“The Academy is proud to extend and deepen its relationship with the single most important convocation of international media professionals by jointly staging this prestigious recognition on the opening night of the CES tradeshow. We anticipate wide participation and attendance at the ceremony, which will invite entries from a broad spectrum of creators, producers and distributors of content and technologies.”

A call for entries for the Global Media Awards and details about the ceremony on January 8, 2009, will be released later this month. For information about the Global Media Awards, contact Paul Pillitteri at ppillitteri@natasonline.com.

The 2009 International CES will feature more than 2,700 consumer technology companies, spanning across 30 product categories including content, wireless, in-vehicle technology, gaming and more. For more information on the 2009 International CES, please visit www.CESweb.org.

About The National Academy of Television Arts&Sciences:

The National Academy of Television Arts&Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News&Documentary, Sports, Daytime Entertainment, Daytime Creative Arts&Entertainment, Public&Community Service, Technology&Engineering, and Business&Financial Reporting. Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts&Sciences. Regional Emmy® Awards are given in 19 regions across the United States. Beyond awards, NATAS has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalis tic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $161 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES– Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

Follow the 2009 International CES on Twitter at https://twitter.com/2009CES and visit the International CES Page on Facebook.

UPCOMING EVENTS

• Digital Downtown (D2)

June 12-14, 2008, New York, NY

• ConnectionsTM:The Digital Living Conference and Showcase

June 24-26, 2008, Santa Clara, CA

• SINOCES 2008

July 10-13, 2008, Qingdao, China

• Building Blocks

August 4-7, 2008, San Jose, CA

• CEA Industry Forum

October 19-22, 2008, Las Vegas, NV

• Digital Hollywood

October 27-30, 2008, Hollywood, CA

• EHX Fall 2008

November 4-7, 2008, Long Beach, CA

• CES New York Press Preview featuring CES Unveiled @ NY

November 11, 2008, New York, NY

• Future of Television East

November 18-19, 2008, New York, NY

• 2009 International CES

January 8-11, 2009, Las Vegas, NV

• Digital Music Forum East

February 25-26, 2009, New York, NY

• CEA Washington Forum

April 22-23, 2009, Washington, DC

• Digital Patriots Dinner

April 22, 2009, Washington, DC

Contact:

Tara Dunion

Tel: 703-907-7419

e-mail: tdunion@CE.org

www.CE.org

or Sarah Szabo

tel: 703-907-7468

e-mail: sszabo@CE.org

www.CESweb.org


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