CeBIT 2010: Battle of eSports giants heralds the new game Avalon Heroes

Cologne, February 23rd, 2010– Electronic Sports League (ESL) and burda:ic herald a new era in eSports with the beginning of the CeBIT (hall 23) on the 2nd of March. The first live tournaments of the brand new game Avalon Heroes present international stars in eSports like the well known teams SK Gaming and mousesports. A special highlight on Saturday will be the battle between the giants in Warcraft 3 Manuel“Grubby” Schenkhuizen from the Netherlands and his legendary opponent Jang“Moon” JaeHo from Korea. On Friday the 5th of March there will be a sportive encounter between the Korean top team WeMade FOX and a special all-star team consisting of the best European gamers in order to present Avalon Heroes for the first time in front of the public. Visitors attending the CeBIT in Hanover have the chance to test the game in a special free gaming area and to compete against each other, show matches mixed up with stars and visitors are planned. The team WeMade FOX will be available for questions from the press.

Invitation to the press meeting at the CeBIT

Burda:ic and Turtle Entertainment invite the press on Friday the 5th of March to a presentation of the new online strategy game Avalon Heroes held in hall 23 at 10am. Interviews with responsible persons from burda:ic and Turtle Entertainment are possible besides the players of the world known eSports team WeMade FOX who will be prepared to answer questions. After the presentation the press can follow a show match betwee n the Korean team WeMade FOX and the European all-star team. The stars are available for photographs.

For accreditation the press is requested to write an email to or to call on +49 221 880449 231.

„Avalon Heroes was created as a strong eSports game from the very beginning thus the visitors on the CeBIT have the chance to get in touch with the game and the stars playing it”, says Alexander Albrecht, Director Publisher Relations at Turtle Entertainment.„The world-beating gamer of strategy games pin their hopes on Avalon Heroes, it has a big chance to set certain standards for that segment. The chief attraction is the fact that Avalon Heroes was developed in a close cooperation with the eSports scene and the members of the team WeMade FOX.”

„The ESL is a social network for gamers with a huge international community. It’s all about eSports and th e competition– important factors that played a big role during the development of the game. Now it’s time to raise awareness for Avalon Heroes and embed it into the existing eSports infrastructure. Together with the ESL we are confident that we can reach this goal and create a large community that enjoys the game together. The tournaments on the CeBIT are a great opportunity to show how attractive Avalon Heroes is for competitive gamer by presenting stars who compete against each other”, says Achim Kaspers, Managing Director at burda:ic.

Detailed information around Avalon Heroes is available at the official website:

Avalon Heroes can be found in ESL Germany under

International gamers go to

Electronic Sports League

The Electronic Sports League (ESL) is the largest and most important league for gamers in Europe consisting of more than 2,3 million registered members and more than 540,000 registered teams. ESL is operated by the company Turtle Entertainment GmbH since 2000 and offers more than 3,500 professional leagues and amateur ladders from a variety of games. More than 220.000 matches per month are being played worldwide using the ESL technology. The ESL website currently reaches above 1,1 million unique visitors a month and about 10.000 people register every month.

burda:ic GmbH

burda:ic GmbH is a leading publisher of high-quality, free-to-play PC online games, marketing and running massively multiplayer online games (MMOG) in EMEA as well as North and South America, including Ragnarok Online and Florensia.

For further information, please visit


The free-to-play games portal offers top-quality online games such as Audition, Fantasy Tennis, S4 League, Florensia, and Avalon Heroes. Another game, Land of Chaos Online, is currently in the making. By the end of 2010, 10 million users will be playing free alaplaya games. The portal is offered in eight languages; the games run in all of Europe including Turkey, some of them even in Russia as well as Northand South America, at

Turtle Entertainment GmbH

Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL), operated by Turtle Entertainment, is active in 37 different countries worldwide. The league portal reaches above ten million visits a month generated by more than 2,3 million registered users. Turtle Entertainment broadcasts ESL events via IPTV channel ESL TV since 2007. The headquarter has 174 employees and is located in Cologne, Germany. Turtle Entertainment owns the majority of the Chinese eSports league PGL (Pro Gamer League) since 2007. Important business partners of Turtle Entertainment are global corporations such as Intel, adidas, Volkswagen, Dell, Nokia, ASUS, BitDefender, Sennheiser, Windows7, Sidewinder, Ra zer, Alienware and

Further information is available at

Online resources at a glance:

- This press release as PDF:

- Avalon Heroes Website:

- Avalon Heroes at the ESL:

- Electronic Sports League (ESL):

- burda:ic GmbH:

- alaplaya:

- Turtle Entertainment (press section):

- Company Trailer Turtle Entertainment GmbH (browser flash movie):


Turtle Entertainment GmbH

Press Office

Ibrahim Mazari

Siegburger Straße 189

50679 Cologne


Phone +49 221 880449-231

Mobile +49 163 5196461

Fax +49 221 880449-239

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