CeBIT 2010: Gaming highlights at Intel Gaming Hall

Cologne, February 25th, 2010– Intel and the Electronic Sports League (ESL) present the eSports highlights of the year at CeBIT fair in Hanover, from March 2nd to 6th. The Finals of the Intel Extreme Masters, the global league of eSports champions, take place at Intel Gaming Hall with over 10,000 sqm (hall 23). The first Intel Friday Night Game in 2010 kicks off the 16th season of the ESL Pro Series, the national league for professional gamers.

Intel Extreme Masters

After qualification events on three continents the best gamers are fighting for the championship title at CeBIT 2010. The disciplines of the Intel Extreme Masters are Counter-Strike 1.6, World of Warcraft and Quake Live. Every discipline forms up to twelve teams or single players, who achieved the online qualification and continental finals.

The global league of eSports champions with a 530,000 USD in prize money is the most lucrative prize purse globally.

The program sheet is available at:

For more information:

ESL Pro Series 16

The ESL Pro Series, the national league for professional gamers, starts with the first Intel Friday Night Game of the year at CeBIT into its 16th season. Germany’s best computer-gamers compete on the 5th of March to gain important points for attending the Alienware Finals in summer 2010. The d isciplines are Counter-Strike 1.6, Counter-Strike: Source, Warcraft 3, Quake Live and FIFA 10. The ESL Pro Series with its 133,000 Euro prize purse is the most important eSports league in Germany.

For more information:

Gaming highlights at Intel Gaming Hall

The Intel Gaming Hall offers with its 10,000 sqm an extensive FreeGaming Area where all visitors are invited to try out new games, such as: Napoleon: Total War, Assassin’s Creed 2 and Dirt 2.

The FreeGaming Area is equipped with hardware powered by Intel and Alienware: high-end gaming machines such as Alienware M17x and Alienware Aurora ALX with Intel Core i7-processors deliver maximum performance.

A special gaming highlight of the year is published by burda:ic: Avalon Heroes invites all eSports fans to join exciting matches and test the new eSports hit together with the clans mousesports and SK Gaming. There also will be a competition between the famous eSports clan WeMade FOX and an European Allstars Team. Finally the eSports legends Jang“Moon” Jae Ho and Manuel“Grubby” Schenkhuizen compete in a showmatch in Avalon Heroes. After this competition there will be a signing session with both eSportsmen at the Avalon Heroes´ booth.

Highlights at Intel Gaming Hall

• Global Finals of the eSports champions Intel Extreme Masters (530,000 USD prize money)

• Kick off of the ESL Pro Series Season 16 (133,000 Euro prize purse)

• Tournaments of Avalon Heroes for all eSports fans. Showmatch between the eSports legends Jang 'Moon' Jae Ho and Manuel 'Grubby' Schenkhuizen

• FreeGaming Area:

- Napoleon: Total War

- Assassin´s Creed 2

- Colin McRae: Dirt 2

• Intel TechTalk and Intel Experts Corner with Nerd-FM (

• Brand new gaming hardware at the booth of Mad Catz®

• Live-Performances and raffles on stage

“The visitors at Intel Gaming Hall await the eSports highlights at CeBIT", says Ibrahim Mazari, Director Public Relations of the league operator Turtle Entertainment. "Along with Intel and Alienware, we present the two favourites of professional gaming with the finals of the Intel Extreme Masters and the kick off of the 16th season of the ESL Pro Series. These will attract thousands of visitors", says Mazari.

The IPTV-Channel ESL TV broadcasts live from the Intel Gaming Hall. ESports fans can watch every second of the action from home at

Information about Turtle Entertainment:

Turtle Entertainment GmbH

Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL),operated by Turtle Entertainment, is active in 37 different countries worldwide. The league portal reaches above ten million visits a month generated by almost 2,4 million registered users. Turtle Entertainment has over 170 employees and is located in Cologne, Germany. Fifteen international license holders operate the ESL worldwide. Tur tle Entertainment owns the majority of the Chinese eSports league PGL (Pro Gamer League) since 2007. Important business partners of Turtle Entertainment are global corporations and brands such as Intel, Dell, adidas, Volkswagen, Nokia, ASUS, Blizzard Entertainment, Sennheiser, Windows 7, Alienware, Sidewinder and Razer. Turtle Entertainment markets its products worldwide using these specific brands: Electronic Sports League (ESL), ESL Pro Series, ESL Major Series, ESL European Nations Championship (ENC), ESL WC3L Series, ESL TV, Intel Extreme Masters, Consoles Sports League, eSport Schulmeisterschaft, eSports Award, ESL Female and ESL Sports.

Further information is available at

Online resources at a glance:

- This press release as PDF:

- Program sheet Intel Extreme Masters:

- Intel Extreme Masters:

- Intel Friday Night Game:

- Nerd FM:


- Turtle Entertainment (press section):

- Company Trailer Turtle Entertainment GmbH (browser flash movie):


Turtle Entertainment GmbH

Press Office

Ibrahim Mazari

Siegburger Straße 189

50679 Cologne


Phone +49 221 880449-231

Mobile +49 163 5196461

Fax +49 221 880449-239

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