Celebrate a Controller-Free Gaming Revolution at Kinect Midnight Openings

LONDON– 4 November 2010– The entertainment launch of the decade has arrived, and it will certainly be a night to remember. Consumers will gather at Oxford Street GAME on November 9th to witness the official launch of Kinect for Xbox 360 which is set to provide an entertainment experience like no other.

In a UK first, Video Kinect will be set up in-store at Oxford Street, allowing mystery special guests to speak live with the first person in the queue for Kinect at GAME Leeds. Come midnight, doors will open and GAME staff will be on hand to assist shoppers at the tills. Over 300 other GAME and gamestation stores will also open nationwide.

“Kinect for Xbox 360 is set to revolutionise the way people consume entertainment– not just games but movies, music and keeping in touch with friends and family,” said Stephen McGill, Director of Xbox and Entertainment, UK&Ireland.“Playing Kinect is natural, intuitive and brilliantly fun, and we’re very excited to bring it to hundreds of thousands of families across the country this Christmas.”

Completely free from controllers, Kinect immerses you in dance and fitness, racing and sports, action, adventure and party games, offering something for everyone on your Christmas gift list. Nineteen Kinect-enabled game titles from the industry’s biggest publishers will debut in November, including“Dance Central” (MTV Games/Harmonix), winner of the Game Critics“Best Original Game” Award at E3 2010.

“We are delighted to be the official retail launch event partner for Kinect for Xbox 360. Our staff and customers are so excited about getting their hands on it and we’re opening stores across the country to ensure they can be the first to experience it,” said Martyn Gibbs, Regional Managing Director for UK and Ireland, GAME Group.“The launch at our Oxford Street store will be particularly special with some very exciting special guests joining us for this great night– as well as hosting the first UK Video Kinect call!”

Kinect launches on 10th November in the UK at£129.99 ERP for the stand-alone Kinect Sensor and“Kinect Adventures” game, or£249.99 ERP for the all-in one Xbox 360 Kinect Console Bundle including the new Xbox 360 4GB console

-ENDS-

For consumer media enquiries, please contact:

Rebecca Rippin / 020 3047 4018 / rebecca_rippin@jcpr.com

Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / v-docare@microsoft.com

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

About Kinect

Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways— no controller required. Simple to use and fun to play, Kinect for Xbox 360 allows owners to jump into Kinect-enabled games for any type of play, and the Kinect Hub puts your favourite movies and TV programs, music, live sports, and social networks all in one place. The Kinect sensor recognizes you, responds to your gestures, listens to your voice and works with every Xbox 360 console (175 MB of memory required). More information about Kinect for Xbox 360 can be found at http://www.xbox.com/kinect.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. This November, with the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.

Follow Kinect on Facebook as it tours the world, transforming how people experience games and entertainment. Visit http://www.facebook.com/xbox for more info.


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