Channel 4 announces The Snowman and The Snowdog Game for Christmas

Channel 4 will release The Snowman and The Snowdog game for iPhone, iPad and Android devices on 9 th December to celebrate the brand new sequel to Christmas classic The Snowman. The Snowman and The Snowdog will air this Christmas on Channel 4 – 30 years after the original film and will reunite viewers with the world's favourite festive character, this time with a new set of friends.

Developed with the very broad range appeal of the film in mind, the game will be playable by novices and more experienced players alike – whether young or old.  The Snowman and The Snowdog will be set in the distinctive hand-drawn environment of the film and will allow players to create the feeling and emotion of the story through an interactive experience. By taking the main components of the story, the game allows iconic moments from the film to be enjoyed and replayed over and over again. All the film’s key locations and the main characters including the Snowman, Snowdog and the boy will feature in full 3D allowing players to extend their enjoyment of The Snowman world.

The Snowman and The Snowdog game has been created for Channel 4 by East Midlands based developer Crash Lab, founded by veterans of the games industry previously involved in creating TimeSplitters at Free Radical Design, Goldeneye 007 and Jet Force Gemini at Rare.

Colin Macdonald, Commissioning Editor for Games at Channel 4, said “The tremendous experience of the team at Crash Lab shines through in their technical, artistic and design capabilities and as a result I know we’ll have an experience that kids and adults alike will love and enjoy.”

Steve Ellis, Managing Director of Crash Lab adds “We are incredibly excited to have the opportunity to work with such an iconic brand and to creating a magical and immersive experience that taps directly into the DNA of the film."

For further information, please contact:

Kiran Poonia

0207 306 6942

Notes to Editors:

The Snowman and The Snowdog is the brand new charming sequel to the Christmas classic The Snowman which will be at the centrepiece of Channel 4's Christmas schedule this year celebrating a magical end to a special year. Raymond Briggs' iconic children's book follows the wonderful adventures of a young boy and the remarkable snowman he creates. Adapted for the screen in 1982, the Oscar-nominated film - wordless, apart from its evocative theme, Walking in the Air - has been screened by Channel 4 every year since it was first transmitted and has enchanted generations of children. Now Briggs has given his blessing to a brand-new sequel and the magic is about to begin all over again, this time with a new set of friends. On the 30th anniversary of the original film, the sequel will bring together the Snowman and his new Snowdog, who has mismatched socks for ears and a satsuma for a nose.

The Snowman and The Snowdog will be directed by Hilary Audus and art directed by Joanna Harrison, both of whom worked as animators on the original film. Producers are Camilla Deakin and Ruth Fielding. The sequel will be dedicated to the late John Coates, who produced the original The Snowman film and was instrumental in getting The Snowman and The Snowdog into production.

The Snowman and The Snowdog is a Snowman Enterprises and Lupus Films production.


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