CHANNEL 4 TO LAUNCH NEW GAMING TALENT INITIATIVE AT EDINBURGH INTERACTIVE FESTIVAL

Wednesday 16th July/...Channel 4’s 4Talent Scotland joins the Edinburgh Interactive Festival this year with Talent Arcade, a packed programme of workshops to help new video gaming talent get ahead in the industry, including the chance to win coveted work placements and free training.

Talent Arcade builds on the success of 4Talent’s previous EIF partnerships as producers and hosts of the festival’s popular‘Get Into Games’ session. Talent Arcade, which increases the broadcaster’s involvement in the festival significantly, is a major new strand of the festival, offering advice, skills training and real-world opportunities for all games creatives.

There are four main elements to the strand:

The Knowledge: A series of panels staffed by industry experts, focusing on finding finance for games projects, self-publishing, and setting up or working in a games company.

The Kit: Demonstrations of the latest hardware and software for games creators from innovative companies Waracle, Pandora, Denki and ITI.

The Brief: Scottish games employers TPLD, 3MRT, Tag Games and Cohort Studios will each set a brief for emerging gaming talent to develop and pitch an idea for a real project. Creative talent from any discipline, from designers to artists to programmers, will be given three weeks to develop and submit imaginative and original responses to the briefs. Four chosen winners will then receive coveted work placements with the participating companies, as wellas free places on Dundee industry training course, The Gameplay.

The Answers: The event will conclude with a broad-sweeping session offering participants the chance to get answers to their gaming gremlins from a live panel of experts. Questions can be submitted online via the 4Talent Scotland website until 6th August, dropped off at one of the questions boxes on the day, or popped in person at the session.

Talent Arcade takes place on Monday 11th August, 10:00– 20:00, Edinburgh International Conference Centre. For free tickets and information, visit:

www.channel4.com/4talentscotland

EIF 2008 will take place from Sunday 10th to Tuesday 12th August, and will this year move to the Edinburgh International Conference Centre as part of a move to develop the scale and profile of the event.

Now celebrating its sixth year, the Edinburgh Interactive Festival is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

New to Interactive Festival 2008 will be Features, Exhibition and Recruitment areas specifically tailored to cater for the public - allowing them access to the latest games and job opportunities in games.

As ever, the three-day Interactive Festival wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors.

Edinburgh Interactive Festival 2008

Edinburgh International Conference Centre

150 Morrison Street, Edinburgh EH3 8EE

UK

Sunday 10th August

Game Screenings

Dare ProtoPlay

Public games area and retail site

Monday 11th August

EIF Conference

Game Screenings

Dare ProtoPlay

Public games area and retail site

Conference Networking event

Tuesday 12th August

EIF Conference

Game Screenings

Dare ProtoPlay

Public games area and retail site

Digital Interactive Symposium

Edinburgh Interactive Festival will also play host to the Digital Interactive Symposium, the games event aimed at academics and games industry professionals. It takes place on the afternoon of Tuesday 12th August.

Registration is open now at www.edinburghinteractivefestival.com

There is also a Facebook Group in 2008 at http://www.facebook.com/group.php?gid=12251081247

Edinburgh Interactive Festival 2008 registration details:

Full delegate pass -£149 (ex VAT)

Scottish based developers and companies -£99 (ex VAT)

Students -£75 (ex VAT)

Delegates can also register for the Digital Interactive Symposium.

You can see more of Edinburgh Interactive Festival 2007 at http://uk.youtube.com/watch?v=YktZnm_eRlQ

Edinburgh Interactive Festival has also forged a number of key relationships with partners and sponsors that will be announced shortly.

If you are interested in getting involved with Edinburgh Interactive Festival 2008– through partnerships, sponsorship, the Friends of the Festival programme or simply to find out more about the commercial opportunities at EIF 2008, please contact Sales and Sponsorship manager, Jodie Holdway: Tel +44 (0) 1462 456780 ; jodie.holdway@bhpr.co.uk. For press information please contact PR Manager, Sarah Hartland: Tel +44 (0) 1462 456780; sarah.hartland@bhpr.co.uk.

Notes to Editors:

4Talent Scotland

4Talent Scotland, part of Channel 4’s resource 4Talent, provides a coherent entry point to all Channel 4’s talent initiatives, mirroring the channel’s commitment to innovative multi-platform content in TV, Film, New Media and Radio.

The website offers editorial-led inspiration from real life people and organisations, social networking opportunities, showcasing of talent and promotion of online collaborations. The initiative aims to engage with talent from across the UK in a non-patronising way and give creative practitioners valuable and realistic career advice.

www.channel4.com/4talentscotland

EIF08

The Edinburgh Interactive Festival is managed by a committee drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment&Leisure Software Publishers Association (ELSPA) www.elspa.com.


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