SAN FRANCISCO – February 6th, 2012 – Chartboost announced today that its cross-promotion platform for mobile games has served more than one billion impressions since its launch in May 2011. In 2012, Chartboost is focused on growing internationally in Asia, Europe and Latin America. In Europe, upcoming speaking engagements at this week’s Casual Connect Europe in Hamburg and Mobile World Congress in Barcelona underscore the company’s growth initiatives in Europe.
Chartboost provides a platform for game developers to cut the middle man and do deals directly with each other on the company’s direct-deal marketplace. Chartboost enables developers to make an extra 50 percent in revenues by bypassing ad networks and doing direct, one-to-one agreements. Chartboost also replaces sales teams with technology by providing an easy platform for developers to connect and access real-time analytics of each others’ campaigns, reducing the work of setting up a campaign and reporting system.
The Chartboost network, which spans more than a thousand iOS and Android apps, uses fully customizable full-screen interstitials that promote other games. These interstitials become an attractive game suggestion for the user and are not perceived as ads.
Chartboost’s traffic has rapidly grown in the last months, recently reaching one billion delivered interstitials. After ensuring a leadership position in the U.S., Chartboost is expanding internationally starting with Asia and now Europe, spreading the word to worldwide developers about how direct deals can be a key to success to build stronger user acquisition and monetization strategies, and to increase distribution power when launching new mobile games.
“Gaming is a global market. Game developers in any corner of the world want to reach a global audience. They see a huge value in an interconnected network where they can buy and sell traffic from different parts of the world to grow in countries where they need to expand their reach,” said Maria Alegre, co founder and CEO of Chartboost. “Our Direct-Deal Marketplace provides games developers with the tools they need to establish successful partnerships and grow their global distribution power.”
According to Alegre, Chartboost brings a strong, established core of leading game developers from Europe, including Kiloo, Natural Motion, Neon Play and Outfit7, as well as top U.S. developers, such as TinyCo, Pocket Gems, Crowdstar and Storm8.
To learn more about partnership opportunities with Chartboost or set up a meeting at either Casual Connect Europe or Mobile World Congress, email firstname.lastname@example.org .
Started by early ex-Tapulous employees, Chartboost ( www . chartboost . com) offers a way for mobile games to make a lot more money by selling their traffic directly to buyers instead of paying a 50% fee to an ad network. The company launched early this year and is working with top iOS and Andoid publishers like TinyCo, Pocket Gems, Storm8, Funzio, Gameview, Crowdstar, Com2US and Animoca. The company recently closed $2 million Series A funding with Translink Capital, SK Telecom VC and XG Ventures.
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