Cheer Loud and Cheer Proud as 2K Play Announces Let's Cheer! Exclusively for Kinect(TM) for Xbox 360(R)

NEW YORK, Jun 07, 2011: Three loud cheers are in order as 2K Play today announced  Let's Cheer!, its first cheerleading game exclusively for Kinect TM for Xbox 360 ® that will have cheer enthusiasts keeping the beat, breaking a sweat, and earning spirit stars! Over 3.6 million people* in the U.S. participate in the sport through schools, competition squads, and cheer camps.  Let's Cheer!  encompasses the enticing elements of the sport--entertainment, rivalry, fitness, precise moves, jumps and impressive routines--all on Kinect for Xbox 360, a controller-free platform featuring full-body range of motion and cheer voice recognition technology.

In  Let's Cheer! , players will learn authentic cheers and competitive routines choreographed by professional cheerleaders. In addition, to ensure ultimate heart-pumping fun, all routines will be set to iconic, licensed cheerleading songs and popular dance hits. Cheer fans will find themselves showing their spirit on the field of a varsity football game or dancing their hearts out in a high-profile cheerleading competition as they progress from the local level all the way to the Nationals.

" Let's Cheer!  on Kinect for Xbox 360 brings the spectacular sport of cheerleading into the interactive world like never before," said Steve Lux, vice president of business development for 2K Play. "The unique combination of controller-free movement and voice recognition results in a game experience that not only rewards athleticism and spirit, but provides feedback that can help improve real-world cheer skills."

Let's Cheer!  spirit stars are earned and new routines unlocked when players master moves accurately and with full cheer spirit. Kinect for Xbox 360 measures players' body motions, while the cheer voice recognition technology makes certain they stay on count vocally.  Let's Cheer! 's moves include everything from basic motions like the High V, Broken T and Right Punch, to more advanced combination moves like the Blade Cap and Touchdown Sway. Cheer fans will be able to further test their flexibility with jumps like the Toe Touch and Herkie, or activate multi-player mode for a little friendly competition.

Let's Cheer!  on Kinect for Xbox 360 is under development by 2K's Cat Daddy Games studio and will be available during the 2011 holiday season. It is not yet rated by the ESRB.

For more information, please visit  http://www.2kgames.com/2kplay or follow 2K Play on Twitter (twitter.com/2KPlay).

2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, and publisher of interactive entertainment software games for the PC, PlayStation ® 3, and PlayStation ® 2 computer entertainment systems, PSP ® (PlayStation ® Portable) system, Xbox 360 ® video game and entertainment system from Microsoft, Wii TM , Nintendo DS TM , iPhone ® , iPod ® touch, and iPad TM . The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports, and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at  www.take2games.com.

*Source:  www.emsworld.com

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