CHILLINGO ANNOUNCES VALENTINE'S DAY UPDATE FOR 'CUT THE ROPE'

Macclesfield, UK.,– February 8, 2011– Leading independent games publisher Chillingo, a division of Electronic Arts Inc. (NASDAQ: ERTS), today announced that Zeptolab’s chart-topping, addictive puzzler ,‘Cut the Rope™’ will soon have a special Valentine’s Box update (version 1.2) featuring brand new levels with heart-shaped candy. The company also revealed that the popular, physics-based puzzler has now sold more than six million copies worldwide on the Apple App Store SM.

The new Cut the Rope 1.2 update marks the annual celebration of love and affection with adorable Om Nom as cupid in a special Valentine’s Box filled with 25 gorgeous levels. A romantic and fun,“split-candy” gameplay is also introduced to challenge players as they strive to slice the right ropes to feed the insatiable green creature. Brand new artwork and a distinctive Valentine’s icon make Cut the Rope the perfect gift for your special someone.

“Chillingo is proud to help make Om Nom one of the most recognized game characters on the iOS platform,” explains Chris Byatte, Co-General Manager of Chillingo.“We are excited to work closely with talented indie developers, such as Zeptolab, to bring the best games to consumers. We are thrilled to constantly receive wonderful stories about how players adore Cut the Rope.”

"This 1.2 update is our gift to you this Valentine’s Day for being the greatest fans out there; we hope players love the new box, levels and features just as much as we enjoyed creating it,” states Efim Voinov, CTO of ZeptoLab.“Thank you for the continued support, we are already working closely with Chillingo to enhance the game and think fans will be extremely delighted!”

An exclusive sneak peak of the Valentine’s Box 1.2 Update can be viewed here:

http://www.youtube.com/watch?v=LealLVar6mU

Cut the Rope blends innovative, physics-oriented gameplay as players feed dangling candy to Om Nom, an adorable and ravenous, little green creature.

Cut the Rope is available for $.99 (iPhone® and iPod touch®) and a $1.99 (iPad™) from the App Store at http://www.itunes.com/appstore

A Lite version of Cut the Rope will be available for free* from the App Store on iPhone and iPod touch or at http://www.itunes.com/appstore

Get the latest news about Cut the Rope by following  http://www.facebook.com/cuttherope and http://twitter.com/cut_the_rope

*Wireless fees may apply.

About Chillingo

Chillingo is a division of Electronic Arts and publishes innovative games and software for various platforms. Other hit iPhone, iPod touch and iPad titles include; Cut the Rope™, Angry Birds™, Helsing’s Fire, Predators™, Ice Age: Dawn of the Dinosaurs™, Minigore, iDracula, and Modern Conflict. For more information about Chillingo please visit http://chillingo.com

About Zeptolab

ZeptoLab is a small independent team of professionals dedicated to the science of fun.

We know what good games are made of, and we possess the required ingredients.

Our target platforms at the moment are iPhone, iPod touch and iPad.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at  http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.  iPhone, iPod touch and iPad are trademarks of Apple Inc. App Store is a service mark of Apple Inc. All other trademarks are the property of their respective owners.

CONTACT:

Chillingo

Carmen Pearson

Global Head of PR&Communications

Phone: 415-746-0803

Email: http://Carmen@chillingo.com

 


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