6th January 2011– London, UK/… Lunch, a leading video games and entertainment PR agency, today announced that it has been appointed as the retained lifestyle and specialist support PR agency for award-winning games developer and publisher Codemasters.
Lunch secured this high-profile account following a two-stage competitive pitching process that took place between a number of leading agencies. The brief involved the presentation of insights and strategies relating to the changing media and communications landscape in 2011, as well as topline ideas for Operation Flashpoint: Red River and DiRT 3, both key franchises in Codemasters’ 2011 portfolio.
Lunch has now commenced work to deliver mainstream consumer coverage and specialist games press support for Codemasters with two dedicated teams managing the business. The Codemasters teams at Lunch can be contacted on firstname.lastname@example.org <mailto:email@example.com> or 0207 886 0790.
Rich Eddy, Director, Communications for Codemasters, said:
“The experience, enthusiasm and expertise inherent within the team at Lunch shone through in both their strategic approach to media communications for the year ahead and in their recommended campaign direction for Codemasters' flagship franchises. Having known and enjoyed working with the team's leaders in the past, this combination of creative forces will deliver great results in the year ahead.”
Danielle Woodyatt, Managing Director of Lunch, said:
“We are delighted to have won the Codemasters account, and to be working with one of the UK’s top video games publishers and developer, particularly considering its exciting plans for 2011. Lunch is already putting into action some of the creative ideas for Operation Flashpoint: Red River and DiRT 3 that were part of the winning pitch.”
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Codemasters, the award winning games developer and publisher, has a 24-year heritage and annual revenues in excess of US$ 150 Million. The company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Cricket and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA ONE. Codemasters operates three UK development studios– one at its Warwickshire HQ with further sites at Guildford and Birmingham. An additional art studio is based in Kuala Lumpur, Malaysia. In 2009 Codemasters won the coveted Grand Prix Award at the 2009 Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times. Across the group, Codemasters employs over 450 people. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005. For more information on Codemasters’ product portfolio, please visit www.codemasters.com
In its nine years of existence, Lunch has launched titles, established brands, restored fallen heroes to prominence and overseen some of the most celebrated gaming titles and products around. Lunch boasts the most knowledgeable PR team in the games industry, with over 50 years combined games PR experience and a wealth of different backgrounds from agency and in-house PR, journalism and TV production through to game development. Lunch is genuinely a full service agency and can manage every part of an entertainment campaign: idea development, event organisation, press release writing, code distribution and reporting. Lunch offers a full press office service along with a dedicated asset management website and social media presence.