CODEMASTERS® ANNOUNCES NEW FREE-TO-PLAY F1 ONLINE: THE GAME™, SET TO LAUNCH Q1 2012

Friday, 12th August 2011 – 11:00 UK – Today Codemasters®, the developers of the multimillion+ selling, BAFTA winning F1 2010™, announced that  F1 ONLINE: THE GAME, a free-to-play browser game, is in production at Codemasters Studios and set to launch in Q1 2012 at www.F1OnlineTheGame.com

F1 ONLINE: THE GAME will give players the chance to be the driver and the team boss in a game that combines intuitive top-down racing gameplay with a rewarding management game as players create and manage their own team. Gamers can see the first F1 ONLINE: THE GAME screenshots and register their interest to receive updates about the game by logging into www.F1OnlineTheGame.com

“FORMULA ONE is a proven major games brand that resonates with players on a global level and is recognised as one the biggest sports licenses in videogames. As the worldwide gaming market evolves, 2012 is the perfect time to extend this series to the free-to-play market,” said David Solari, VP, Codemasters Online. 

“Building on the commercial and critical success of our high-definition FORMULA ONE games, this is an exciting opportunity to bring our passion for the sport and our expertise in racing to a new audience. With a bespoke design for accessible browser play, F1 ONLINE: THE GAME is a perfect complimentary experience to the HD series and will appeal to a broad spectrum of FORMULA ONE’s millions of fans worldwide.”

Developed under Codemasters’ exclusive worldwide agreement with Formula One World Championship Limited, F1 ONLINE: THE GAME will feature all the official drivers, teams and circuits from the 2011 FIA FORMULA ONE WORLD CHAMPIONSHIP™. F1 ONLINE: THE GAME will deliver a persistent world of FORMULA ONE to players through their internet browser, perfect for anytime racing. 

Fans will be able to race with their favourite team in online multiplayer races across a range of game modes, from entering the full 2011 FIA FORMULA ONE WORLD CHAMPIONSHIP to GRAND PRIX™ events complete with practice and qualifiers and a range of challenges and time trials. Gamers will be able to track and share their progress via a range of leaderboard and social network features. 

Players will have the opportunity to create their very own team and become immersed in a world of FORMULA ONE on a grand scale; choosing their team name, designing a livery and leading the development of a personal franchise. As racer and team boss, they will manage the commercial, research, production and race crew functions required for success on track. 

F1 ONLINE: THE GAME is being developed in house at Codemasters using the Unity game engine, to deliver stunning performance in a web browser. Iconic tracks including Monaco, Silverstone and Spa will be authentically brought to life by using track data and assets taken from the forthcoming F1 2011™ for high definition consoles and PC Games for Windows.

F1 ONLINE: THE GAME is set to launch in Q1 2012. To register interest, gamers can visit www.F1OnlineTheGame.com. To get all the news straight from the studio race over to www.facebook.com/F1OnlineTheGame or follow the team on twitter at www.twitter.com/F1OnlineTheGame

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ABOUT CODEMASTERS

Codemasters, the award winning games developer and publisher, has a 24-year heritage and annual revenues in excess of US$ 150 Million. The company’s dominant brands include DiRT, GRID, Cricket and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA ONE. F1 2010, the first multi-format high-definition FORMULA ONE racing game released September 2010, is the fastest-selling FORMULA ONE game ever released. Codemasters operates three UK development studios – one at its Warwickshire HQ with further sites at Guildford and Birmingham. An additional art studio is based in Kuala Lumpur, Malaysia. In 2009 Codemasters won the coveted Grand Prix Award at the 2009 Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times. Across the group, Codemasters employs over 500 people. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005. For more information on Codemasters’ product portfolio, please visit www.codemasters.com

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© 2011 The Codemasters Software Company Limited ("Codemasters"). All rights reserved. "Codemasters”® and the Codemasters logo are registered trade marks owned by Codemasters. An official product of the FIA FORMULA ONE WORLD CHAMPIONSHIP. 

The F1 FORMULA 1 logo, F1 logo, F1 FIA FORMULA 1 WORLD CHAMPIONSHIP logo, FORMULA 1, FORMULA ONE, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company.  Licensed by Formula One World Championship Limited. All rights reserved.

All other copyrights or trademarks are the property of their respective owners and are being used under license. Unauthorised copying, adaptation, rental, lending, re-sale, arcade use, charging for use, broadcast, cable transmission, public performance, distribution or extraction of this product or any trademark or copyright work that forms part of this product is prohibited. PSP, Wii and DS games developed by Sumo Digital Limited for Codemasters. PS3, Xbox 360 and PC games developed by Codemasters. Published by Codemasters.

 “PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox, Xbox 360, and Xbox LIVE are trademarks of the Microsoft group of companies. Trademarks are property of their respective owners. NINTENDO DS and 3DS ARE TRADEMARKS OF NINTENDO.

 


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