Codemasters® appoints new EMEA Publishing head in readiness for F1 2010 as major September launch.

Thursday, 1st July– With a refined portfolio of future titles including the much anticipated F1 2010 and aggressive new IP Bodycount, Codemasters is priming its publishing business and has named Jeremy Wigmore as Vice President, Publishing EMEA. Previously General Manager UK&Australia, Jeremy will direct the company’s market access strategy and distribution routes across the EMEA region.

“Distribution forces in global markets looking to grow scale, efficiencies and strength see Codemasters as a‘must have’ inclusion in their business,” said Rod Cousens, CEO, Codemasters.“As the largest independent content creator and publisher, the company attracts great interest from established, effective, distribution powerhouses who we see as partners in regional access for our traditional publishing activity. These are strategic relationships that sit alongside our ambitions in the digital segment and particularly as they relate to social, mobile and cloud gaming.”

“These partnerships are valued by us and deserve high quality management and support; Jeremy Wigmore has taken up this charge. He has played a pivotal role in fast tracking Codemasters’ business and will now bring those talents to bear in a wider sphere. He thrives on responsibility, is a team player and wants to build on past success. He will take it in his stride and will ensure our chosen representative partners play their part too.”

Said Jeremy Wigmore, VP, Publishing EMEA:“We are creating a roster of world-class gaming titles for an increasingly diverse range of platforms, channels and markets. Having enjoyed a successful 18 months managing the UK and Australia, this is a welcome opportunity to join our international leadership team and build productive and profitable alliances to deliver that portfolio across the EMEA region.”

Most recently, Jeremy led the UK retail launches of the consecutive best-sellers Ashes 2009 (#1, ChartTrack), DiRT 2 (#2, ChartTrack), Operation Flashpoint: Dragon Rising (#2, ChartTrack) and F1 2009 (Top 5, ChartTrack); the titles shipped over 2.5 million units in the UK and Australia in the first half of FY 2010. Jeremy, a serving ELSPA board member, joined Codemasters in 2008. He was previously Atari UK&Nordic managing director.

Codemasters’ immediate publishing roster includes International Cricket 2010, due June 18th, for the PlayStation ® 3 computer entertainment system, Xbox 360 ® video game and entertainment system from Microsoft ® and the F1 2010 for the PlayStation ® 3 system, Xbox 360 ® video game and entertainment system from Microsoft ® , and PC Games For Windows ® this September.

ENDS


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