Codemasters® bolsters international business with appointments of Hal Bame to Distributor Territories division.

Strengthening its international business in distributor-based markets, Codemasters® today announced the appointment of Hal Bame as Director, Distributor Territories.

Prior to joining Codemasters, Bame spent five years as Sales and Marketing Manager, Distributor Markets, for Sony Computer Entertainment Europe where he developed the PlayStation business in Russia/CIS, Central Europe and Eastern Europe. Most recently, Bame worked on the formation of Sony Computer Entertainment Polska Sp. z.o.o. As Director, Distributor Territories, Bame reports to Tony Williams, chief operating officer, Codemasters.

Further appointments to the Distributor Territories division include Felix Bradshaw, previously Senior Key Account Manager for Codemasters’ UK publishing operation, as International Sales Manager, Distributor Territories. He is supported by Leasal Chapple-Hyam, Codemasters’ long-standing international representative, who becomes Business Operations Executive.

The Distributor Territories division will work with Codemasters’ distribution partners across territories including Spain, Australia, Italy, Russia/CIS, Scandinavia, Benelux, Greece, South Africa and drive business in emerging markets, such as Eastern Europe, the Middle East, the Far East and India.

“The dedicated Distributor Territories unit complements our established overseas operations in North America, France, Germany, Holland, Austria, Switzerland and Poland. Hal brings a wealth of expertise and experience that will be hugely beneficial as we invest further in outlying markets” said Tony Williams, chief operating officer, Codemasters.

“The draw of Codemasters’ portfolio makes this a thoroughly exciting opportunity for me. The company has built upon its strong heritage and, in the past fiscal year, already seen international sales grow by an impressive 72%,” said Hal Bame, director, Distributor Territories.

“With an impressive roster of proven brands and exciting new properties, including major releases such as Race Driver: GRID™, Overlord: Raising Hell™, Rise of the Argonauts™ and Dragonology™, we have an excellent schedule for our existing distribution partners and the right content to drive entry into new markets as we extend Codemasters’ reach.”

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Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Overlord, Clive Barker’s Jericho, Race Driver GRID and Operation Flashpoint. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at

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