Come Out to Play at INplay 2010

For Immediate Release

November 5, 2009 (Toronto)– Interactive Ontario today announced the launch of INplay– a new conference that connects creative industries with interactive kids topics. INplay ( www.inplay2010.com<http://www.inplay2010.com> ) will take place on May 18&19, 2010 in Toronto, Canada, and will examine the creation and commercialization of interactive media content and services for kids ages 4 to 15.

“Interactive Ontario is proud to present this unique event for the global kids media entertainment industry,” says Ian Kelso, President and CEO of Interactive Ontario.“ With tremendous support from our partners, all of whom are leaders in the interactive kids space, we are sure INplay will be a highly valued event for kids content producers and creators worldwide.”

“Ontario is home to a dynamic and growing interactive digital media industry with many talented and award-winning content producers,” says Karen Thorne-Stone, President&CEO of Ontario Media Development Corporation.“INplay will provide a unique two-day forum for Ontario companies to network and to share ideas and strategies with the world’s leading producers and distributors of digital entertainment for children.”

This project is spearheaded by IO in partnership with industry leaders including: The Alliance for Children&Television, Astral Media Inc, Bitcasters, Blue Print Entertainment, Breakthrough New Media, Capybara Games, CBC, Corus Entertainment, Decode Entertainment, Earth Rangers, Kids Can Press, marblemedia, Meridian Artists, Portfolio Entertainment, Spin Master Ltd., and zinc Roe Inc.

“Astral is proud to be one of the founding partners of what promises to be a world-class event that will bring together the best minds in Kids Interactive from Canada and around the world,” says Barbara Baillie, Director of Interactive, Astral Media.

“marblemedia is really looking forward to participating at INplay. We're always working to make sure our stories are on whatever device kids are using. We see INplay as a chance to be inspired by the latest ideas in how to make fun, engaging experiences for kids,” says Ted Brunt, VP Interactive Production, marblemedia.

INplay is INsight, INgenuity and INterchange with a good dose of fun! INplay is for game developers/publishers, broadcasters, content producers/distributors, interactive/mobile/social media developers, toy/game manufacturers, book/magazine/comic publishers, marketers, researchers/child psychologists and all businesses with interest in the kid’s space.

About Interactive Ontario http://www.interactiveontario.com

IO is a not-for-profit industry trade organization representing over 200 member companies. IO is committed to the growth of the Ontario interactive digital media industry. To this end IO is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC).

About INplay http://www.inplay2010.com

INplay is an international conference dedicated to interactive properties for children. Happening May 18th and 19th in Toronto, Canada, the first edition of this event brings together leaders focused on the children’s market to share their ideas, experiences and innovations around the exciting and competitive interactive space. Event attendees will receive access to interactive presentations, panel discussions, case studies, facilitated and informal networking.

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For more information contact:

Danielle Engels

Director of Communications

Interactive Ontario (io)

99 Atlantic Ave., Suite 411

Toronto, ON M6K 3J8

T: 416.516.0077 x224

F: 416.840.0512

email: danielle@interactiveontario.com

web: www.interactiveontario.com


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