Cometa&Bell-Fruit Partner To Bring New Brand To Mobile

For Immediate Release:

Cometa Wireless Makes Bell-Fruit Happy Fruits

Nottingham&Sheffield, UK. March 12th, 2007. Bell-Fruit Games and Cometa Wireless today signed a partnership agreement to bring Happy Fruits, one of Bell-Fruit's most popular gaming brands, to mobile users worldwide.

The deal allows Cometa to create a version of Happy Fruits machines specifically for mobile phones. This is the first Bell-Fruit game to move into the rapidly evolving mobile gaming market.

The mobile Happy Fruits game will be based on Cometa's patented Arcadia technology. Arcadia offers a secure, reliable and convenient platform for mobile gambling. Its consumer-focus, ensures the highest quality experience for the user and allows a far more compelling and enjoyable experience for mobile phone owners.

Alongside the creation of Arcadia, Cometa has established an excellent reputation as an innovative and high quality mobile gaming developer. Company founder Rob Anderson is a former gaming machine design manager, working with Bell-Fruit Games and has ensured that from day one, all ofCometa's titles are as accessible and enjoyable as their real-world counterparts.

“We're very excited by the collaboration, between Bell-Fruit and Cometa” says Bell-Fruit's Mick Lee.“By combining Cometa's experience and expertise within the mobile gaming market with Bell-Fruit's game design skills and Happy Fruits brand recognition, we believe we have a winning combination.”

“I am delighted to be working with Bell-Fruit Games again,” says Cometa's Rob Anderson. The company is known worldwide for the quality of their designs and their popularity with consumers. The mobile gambling market is now recognised as a key channel for reaching a new audience and creating a new way for companies like Bell-Fruit Games to maximise their brands and games. Happy Fruits is one of the company's most popular games and we're very happy to be the company which will help bring it into the mobile arena.”

The mobile gambling market is expected to exceed $12 billion in wagers over the next two years according to the most recent market research. Changes in legislation is countries around the world, plus increased access to convenient and compelling services are driving growth across the mobile gambling sector - Mobile Gambling: Casinos, Lotteries&Betting, 2007-2012, Juniper Research.

Happy Fruits is due for release later in 2008. For more information on the game and Cometa's Arcadia technology, visit


Notes To Editors:

About Bell-Fruit Games

Bell-Fruit Games Ltd (BFG), known originally as Bell-Fruit Manufacturing Co. Ltd, was formed in 1963 and quickly gained a reputation as a leading designer and manufacturer of gaming machines for the UK. 1999 signalled a distinct change of emphasis when the company focused its strategy on the design, development and manufacture of games, concentrating on the design and development process. In line with this re-alignment of focus to creative design, the company changed its name to Bell-Fruit Games.

In the UK the company is a leading player in Category C (AWP), Category B4 (Club) and SWP markets, both in traditional and video networked technologies, enjoying a reputation for constant innovation. From its established Nottingham base the Company, which is immediately associated with its famous three bells logo, develops new games for European and worldwide markets, and employs around 300 people.

Bell-Fruit Games aims to be known and recognised as a centre of excellence and innovation that consistently generates more successful games than any other company in the UK and Europe. In order to achieve objectives, the company is committed to recruiting and developing the best people and supporting this innovation with efficient, responsive manufacturing and marketing operations.

About Cometa Wireless

Cometa Wireless was founded in 2003 to capitalise on the exploding market for global wireless gaming.

The company offers a range of turnkey solutions for existing gaming brands, network operators, PRS aggregators and mobile content providers.

Cometa's team has over twenty years experience in the gambling sector and ten years in the Telco/Internet environment. Any organisation interested in venturing into the mobile gaming market will benefit from contacting Cometa. Cometa can provide everything to create a fully licensed mobile casino, custom branded to suit each client's needs, quickly, conveniently and conforming to all local and global regulations and laws. The company offers a wide range of compelling and realistic games including Poker, Blackjack, Slot Machines, Roulette, Bingo and Virtual Horse Racing.


Bell-Fruit Group

Mick Bell

Special Projects Manager


Cometa Wireless

Alex Anderson



Brian Baglow

Indoctrimat Ltd.

T: +44 (0) 1577 864100

M: +44 (0) 7747 792247


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