Company Drives Global Cross-Platform Mobile Gaming with Integration of all Leading Platforms -- Android, iOS, HTML5, and WP7&nbs

SAN JOSE, CA., February 28, 2012 – PlayPhone®, Inc., a global leader in mobile social gaming, today announced support for Windows® Phone 7 (“Mango”) in the SDK for its state-of-the-art social gaming network, PlayPhone Social Gaming Network (SGN).  This move signifies a major milestone for the company, as the PlayPhone SGN is the first truly integrated cross-platform social gaming network to include support for all major platforms, including Android, iOS, HTML5, and now WP7. 

The PlayPhone SGN SDK is free and is available now to developers through It includes everything a game needs to build a community, monetize, go viral, and become a top-grosser.

“Microsoft and its partners have put extensive resources toward the rapid adoption of the Windows Phone 7 platform worldwide” said Anders Evju, SVP and GM, PlayPhone, Inc.  “With the integration of WP7 into the PlayPhone SGN SDK, PlayPhone is making it easy for mobile developers working on WP7 platform to integrate games into one of the largest evolving gaming destinations.

“PlayPhone is committed to cross-platform mobile gaming. We offer developers a built-in audience to drive and monetize content regardless of the game developer environment.  Gamers on all leading mobile devices – Android, iPhone, iPad, WP7, etc. – can jump into the PlayPhone SGN to play some of the best games out there with their friends.  We call this the PlayPhone advantage,” added Evju.

The PlayPhone SGN is the ultimate destination for mobile gamers and provides developers access to its 35 million registered users.  It is the first true cross-platform social gaming network and today offers cross-platform virtual goods inventory management, cloud-based gamer progress tracking, and advanced community features, including synchronous multiplayer gaming and deep social integration on smartphones and tablets.  The PlayPhone SGN supports all leading development platforms, including Android, iOS, HTML5, Adobe AIR, Unity, and now native support for Windows Phone 7 (“Mango”).

PlayPhone continues to add hit games to its PlayPhone SGN on a regular basis.  Gamers can now play games from the world’s best developers, including Celander, SoToDo Games, Auer Media, Hive Media, Calibre Games, Tianjin Pictograph, China Wireless Arts, Nimbus Games, Big Blue Bubble, and more.

About PlayPhone, Inc.

PlayPhone® is a global leader in delivering mobile social gaming via smartphones and tablets through its cross-platform PlayPhone social gaming network (SGN).  With a presence in more than 25 countries throughout North America, Europe, Asia, and Latin America, PlayPhone’s mobile gaming platform provides developers with the ability to launch and monetize social games around the globe.  The PlayPhone developers program includes support for all leading platforms: Android, iOS, Adobe AIR, HTML5, WP7, with full support for Unity; Marmalade support coming soon.  Based in San Jose, Calif., PlayPhone is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Coral Group, and Scale Venture Partners.

For more information on how to join the PlayPhone developers program, visit For PlayPhone, visit , on Facebook at, or follow us on Twitter @playphone.


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