Concrete Software Signs Game Partnership with Professional Bowlers Association

May 15, 2008 - Concrete Software®, Inc., a leader in innovative mobile content, announced today that it has signed a worldwide agreement with the Professional Bowlers Association® (PBA) to produce and distribute a mobile bowling game under the PBA brand. PBA Bowling™ will be released in June 2008 worldwide just in time for the PBA Team Shootout Hosted by Six Flags which will be aired on ESPN.

PBA Bowling will be built with cutting edge technology including 3D graphics and mobile motion technology (the option to use real motion with the mobile handset to roll the bowling ball). Motion technology utilizes your mobile device's camera to detect movements and emulates a real throw, similar to the Wii remote. The game will also include 11 of the top PBA bowlers including today’s top stars like Norm Duke, Pete Weber and Tommy Jones.

“We are very pleased to be teaming up with Concrete Software to produce the first PBA video game of its kind,” PBA Commissioner and CEO Fred Schreyer said.“This is a great opportunity to showcase not only the game of bowling and the PBA but to also have some of the superstars of the PBA featured so that fans across the world can put themselves on the lanes with PDW, Sean Rash and others.”

"Bowling games have always done well in the mobile market which makes it very exciting to be working with the premier brand in bowling" said Keith Pichelman, CEO of Concrete Software. "It's exciting to be able to combine our knowledge of building games and the PBA's long history of bowling."

About Concrete Software

Concrete Software creates innovative, high quality and easy to use software from personal productivity applications to games. Concrete Software supplies applications that run on virtually all mobile platforms including BlackBerry® handhelds, Pocket PC, Smartphone, Palm, and mobile phones and does so across many major operators, retail stores and anywhere else mobile software is sold. More information is available at www.concretesoftware.com.

About PBA

The PBA was established in 1958 when 33 charter members banded together to form the Professional Bowlers Association. Today, with over 4,250 members, it remains the acknowledged "major league" of bowling in the world. In March 2000, a trio of high-tech entrepreneurs (and former Microsoft executives) purchased the league in hopes of making it the next global emerging sport and creating additional opportunities for its members. More information is available at www.pba.com.


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